checkatrade.com
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Checkatrade: The UK's Trade Vetting Giant
How 2.7M monthly visitors and 864K backlinks built a £324M trust marketplace
In a £60B UK home improvement market plagued by rogue traders, Checkatrade didn't just build a directory—they built a fortress of trust. With 75,000+ verified reviews and 2.7M monthly visitors, they've become the default gatekeeper for British tradespeople.
"Checkatrade isn't a directory—it's a £324M trust engine that turns consumer anxiety into revenue."
The Trust Flywheel
Checkatrade's genius lies in its dual-sided marketplace. Consumers pay nothing to search, but tradespeople pay £300-£500/month for verification and leads. This creates a powerful network effect: more tradespeople = better search results = more consumers = more leads. With 922 employees, they've scaled a model that competitors like MyBuilder and Rated People struggle to replicate at this scale.
SEO Dominance
864,254 backlinks. 60% organic traffic. The keyword 'checkatrade' alone drives 37,630 monthly searches. They've built an SEO moat so deep that even misspellings ('checker traders') capture 1,690 searches. This isn't accidental—it's a decade of content, partnerships, and brand authority that competitors can't buy their way into.
The leadership team—led by CEO Jambu Palaniappan—has doubled down on the trust model. Every review is vetted, every trade is verified, and every dispute is handled. This operational rigor explains the 4.6/5 rating across 75,000+ reviews. It's not just marketing; it's a product moat built on accountability.
- B2B revenue model: Tradespeople pay subscription fees, not consumers
- 864K backlinks create an SEO fortress competitors can't breach
- 75K+ Trustpilot reviews = social proof at scale
- PWA tech stack enables seamless mobile experience for trades on-site
- 922 employees: operational scale to handle disputes and verification
The Trust Fortress
In a market where trust is the currency, Checkatrade has minted the monopoly. Their moat isn't technology—it's accountability at scale.
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Traffic & Engagement
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5 keywordsHow is Checkatrade's SEO?
Open Graph Image
https://images.ctfassets.net/5kq8dse7hipf/1LW6Mc6HpujdKVLLr8RCnU/6ff00c3ebf795e8eed5e599a0b17faa6/Checkatrade_logo.png
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Checkatrade™ Official Site – Find a Tradesperson
Need a tradesperson? Visit the Checkatrade™ official site to find tradespeople and request a quote today. Checkatrade, a job done right.
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Reviews (20)
Easy to find contractor
Easy to find contractor
Richard - Bespoke painters & decorators
Richard at Bespoke painters & decorators, carried out a professional, tidy and value for money work, at my home. He arrived on time every day and was respectful and curtious all the time. I would highly recommend him for painting & decorating
Emergency plumbing
My mum had a plumbing issue on a Sunday and we couldn’t get hold of anyone. I found a number on checkatrade and David from Heating services agreed to come and take a look at the problem. He was very professional, engaging and honest. Agreed to get someone around(Nathan). And I must say both were very helpful and nothing was too much trouble. They did a fantastic job and would highly recommend them. Excellent service
Polite, prompt and efficient
Danny was the first contractor to call back and provided a quote over the phone which he stuck to. Work carried out on time and to a good standard. Would recommend
So professional qwick and reliable…
So professional qwick and reliable great job will definitely use again
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About checkatrade.com
Need a tradesperson? Visit the Checkatrade™ official site to find tradespeople and request a quote today. Checkatrade, a job done right.
Company Overview
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Technology Stack
checkatrade.com uses 14 technologies across their website including HSTS, Cloudflare, OneTrust, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
A/B Testing
Optimizely
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
checkatrade.com receives approximately 2.7M monthly visitors and ranks #20,614 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:38 on the site.
The majority of checkatrade.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about checkatrade.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit checkatrade.com directly at https://checkatrade.com.