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MyBuilder: The Tradesperson's Platform That Beats Amazon on Trust
How a 78-person team built a $11.3M revenue engine by disrupting a broken industry
While Amazon struggles to find you a reliable plumber, a UK startup with just 78 employees quietly commands 2M monthly visits by solving a problem tech giants can't touch. MyBuilder didn't just build a marketplace—they built trust into the DNA of home improvement.
"They're not competing on features—they're competing on the ancient art of not getting ripped off."
The SEO Moat That Actually Matters
MyBuilder's genius lies in their keyword capture strategy. When homeowners search for their main competitor 'checkatrade' (37K monthly searches), MyBuilder intercepts them with 'check a trade' (16K searches). They're not just building a product—they're buying insurance against competitors by owning adjacent search territory. With 365K backlinks and 54% organic traffic, they've turned SEO into a defensive wall.
The Trust Paradox
Here's the counterintuitive win: 54,853 Trustpilot reviews at 4.4 stars. For a platform connecting strangers for high-stakes home work, this is exceptional. The secret? They don't optimize for transaction velocity—they optimize for reputation velocity. Every job completed is a trust signal that compounds. Compare this to their competitors who prioritize volume over vetting, and you see why direct traffic is 41% of their mix. People remember the brand that didn't burn them.
The tech stack reveals their priorities: Next.js for speed, PWA for mobile-first tradespeople, and Cloudflare for global reliability. But the real magic is in the business model—free posting for homeowners creates a massive lead funnel, while tradespeople pay for qualified leads. It's a classic two-sided marketplace, but one where the 'supply side' (tradespeople) are the actual customers, and homeowners are the product being sold to them.
- Traffic dominance: 83.6% from undefined (likely UK), but the 4.4% second market suggests international expansion playbook
- Brand gravity: 'mybuilder' + 'my builder' capture 22K searches—brand awareness is their real moat
- Capital efficiency: $429K funding to reach $11.3M revenue is a 26x return—unheard of in SaaS
- Search arbitrage: They rank for competitor keywords while building their own brand equity
The Unsexy Billion-Dollar Playbook
MyBuilder proves that in markets where trust is the product, the winner isn't the one with the fanciest UI—it's the one that tradespeople trust to protect their reputation. And with $11.3M in revenue from just 78 employees, they're building the future of home improvement one verified review at a time.
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MyBuilder - The reliable way to hire a tradesperson
Do you have an idea for a home improvement job? Let a qualified tradesperson bring your idea to life. Post your job for free on MyBuilder and get quotes from tradespeople in your area.
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Reviews (20)
It's a match.
MyBuilder has recognized that the core issue is to make the process of finding a suitable tradesperson as user-friendly, self-explanatory, and effective as possible. And they have succeeded remarkably well in doing so. In addition, they apparently work with local craftsmen who meet their own standards.
Good site
It made life simple
All went very well.
All went very well.
Small fencing job
I needed a small length of fence replaced, plus two posts and a gate. I found it very easy to post the ad, and received several replies from interested contractors. I chose one of them, who did an excellent job for a reasonable price. Very pleased with MyBuilder, and will definitely use them again
Excellent platform
Excellent platform. A great help finding trade people, had a lot of work done to my house, I have been successful in finding good reliable trades people, I will definitely continue using my builder.
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About mybuilder.com
Do you have an idea for a home improvement job? Let a qualified tradesperson bring your idea to life. Post your job for free on MyBuilder and get quotes from tradespeople in your area.
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mybuilder.com uses 12 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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mybuilder.com receives approximately 2.0M monthly visitors and ranks #27,902 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:44 on the site.
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This page provides publicly available information about mybuilder.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mybuilder.com directly at https://mybuilder.com.