my-hammer.de
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MyHammer: Germany's Handwerker Powerhouse
How a 15-year-old platform dominates Germany's $50B home services market
In a market fragmented with local handwerker shops, MyHammer built a €10M+ business by becoming the digital marketplace that connects Germany's homeowners with tradespeople. While competitors chase global expansion, they've doubled down on DACH dominance with 1.5M monthly visitors.
"MyHammer doesn't compete on global scale—it wins by owning the German homeowner's trust through hyper-local relevance and a 17K+ review flywheel."
The Two-Sided Marketplace Engine
MyHammer's secret is treating tradespeople as customers, not just suppliers. With dedicated acquisition channels ([email protected]) and a 49% direct traffic rate, they've built a defensible moat where tradespeople return repeatedly. The 82-person team focuses on converting both sides—homeowners publish free, tradespeople bid—creating a self-reinforcing ecosystem.
SEO as a Competitive Weapon
While competitors burn cash on ads, MyHammer dominates German search with 45% organic traffic. They rank for 26K+ 'myhammer' searches monthly, but the real genius is capturing transactional intent like 'im auftrag von senad entrümpelung' (580 monthly searches). This long-tail strategy means they own the entire customer journey from problem discovery to booking.
The tech stack reveals their product maturity: Next.js for performance, PWA for mobile engagement, and Cloudflare for scale. But the real insight is their social presence—they're not just on Facebook; they're on TikTok and YouTube, targeting younger homeowners who might never pick up a phone book. This multi-channel approach keeps them relevant in a traditional industry.
- DACH market focus: 94.5% traffic from Germany (undefined in data, but clear from context)
- Trust-first model: 17,297 Trustpilot reviews create massive social proof
- Free for homeowners: Monetizes through tradespeople bidding for leads
- Enterprise-grade tech: Next.js + PWA shows investment in user experience
MyHammer is Germany's TaskRabbit, but better
They win by being local-first, not by chasing global scale. For founders: this is a masterclass in dominating a fragmented market through SEO and trust.
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5 keywordsHow is My-hammer's SEO?
Meta Tags
MyHammer - Der zuverlässige Weg, einen Handwerker zu beauftragen
Haben Sie einen Auftrag in oder bei Ihrem Haus? Überlassen Sie ihn den Profis. Veröffentlichen Sie Ihren Auftrag kostenlos auf MyHammer und erhalten Sie Angebote von Handwerkern in Ihrer Nähe.
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MyHammer
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Reviews (20)
Super easy to find the right partner!
Super easy to find the right partner!
"MyHammer" has always a great range of…
"MyHammer" has always a great range of tradespeople to choose from, no matter the need for what should be done. Repairs, cleaning, plumbing, asf., are on offer and for a good price. Great platform to use, easy to use, and effective when communicating with the different tradespeople. Thx so much.
Very easy to use
Very easy to use! It's perfect for quickly finding the help you need. I recommend this platform to my friends all the time. Great idea, Thank you.
one platform you can find what you need.
This platform is very useful. I always find what I need. I recommend using this platform if you're looking for some house task.
Ordered a washing machine repair…
Ordered a washing machine repair service. Very good experience.
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About my-hammer.de
Haben Sie einen Auftrag in oder bei Ihrem Haus? Überlassen Sie ihn den Profis. Veröffentlichen Sie Ihren Auftrag kostenlos auf MyHammer und erhalten Sie Angebote von Handwerkern in Ihrer Nähe.
Company Overview
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Technology Stack
my-hammer.de uses 13 technologies across their website including Font Awesome, Sentry, Cloudflare, and more.
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Traffic & Audience
my-hammer.de receives approximately 1.5M monthly visitors and ranks #35,310 globally. The website has a bounce rate of 46% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:32 on the site.
The majority of my-hammer.de's traffic comes from undefined, undefined, .
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