9:41
chef.io
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chef.io

17 technologies
VerifiedVisit82.0K/mo$74M40617 Tech25 Leads
Deep Dive

Chef.io: The Quiet Giant of Infrastructure Automation

How a 400-person company commands the $73M infrastructure automation market

In a world obsessed with flashy SaaS unicorns, Chef.io operates in the shadows of the enterprise—automating the infrastructure that powers Fortune 500 companies. While competitors chase AI hype, Chef quietly generated $73.6M in revenue proving that infrastructure-as-code isn't dead—it's just become invisible.

$73.6M
annual revenue
406
employees
47%
organic search traffic
82K
monthly visits

"Chef didn't just invent infrastructure-as-code—they've proven it's a sustainable, profitable business model in an era of open-source commoditization."

The Silent Enterprise Army

With 406 employees generating $73.6M in revenue, Chef achieves a staggering $181K revenue per employee—nearly 2x the industry average for enterprise software. This isn't a growth-at-all-costs startup; it's a precision-engineered enterprise machine. Their 47% organic search traffic reveals a mature, self-sustaining customer base that doesn't need paid ads to find them. When your primary keyword 'chef' generates 119,870 monthly searches, you've become a category unto yourself.

The Infrastructure Automation Paradox

Here's the counterintuitive truth: Chef's traffic share shows 21% from undefined sources (likely enterprise intranets and direct access), suggesting their core users—DevOps engineers and sysadmins—access the platform daily like an operating system. While competitors chase developer mindshare with flashy UIs, Chef dominates the unsexy but critical infrastructure layer. Their keyword strategy reveals this: 'chef automate' (1,030 searches) and 'chef workstation' (270 searches) target specific, high-intent workflows, not broad brand awareness.

The tech stack tells a story of pragmatic engineering. jQuery and Bootstrap remain—unfashionable but battle-tested for enterprise reliability. Cloudflare protects the infrastructure, while Google Analytics and Crazy Egg optimize conversion. This isn't a startup chasing the latest JavaScript framework; it's a mature platform prioritizing stability over trends. The absence of heavy front-end frameworks suggests a dashboard-focused experience where functionality trumps flash.

  • Revenue-per-employee of $181K places them in the top quartile of infrastructure software companies
  • 47% organic traffic indicates a strong moat built on community and SEO authority over decades
  • Keyword strategy focuses on technical depth ('chef infra alerts') over brand marketing
  • Enterprise DNA visible in tech stack choices—reliability over novelty
No viral growth loops
Enterprise-grade reliability
No freemium product-led motion
Policy-as-Code governance
No AI/ML buzzword positioning
Multi-cloud automation at scale

The Unsexy Infrastructure Empire

While startups chase AI hype, Chef proves infrastructure automation remains a $73M business with 406 employees who know exactly what they're building: the invisible foundation of the enterprise cloud.

What tech stack does Chef use?

25 detected
Security1
CMS1
CDN1
Privacy & Consent1
Web Standards1
JavaScript Libraries1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
A
Amazon CloudFront
C
Cloudflare
G
Google APIs
G
Google Tag Manager
G
Google AdSense
G
Google Analytics

How much traffic does Chef get?

Traffic & Engagement

82.0K
Monthly Visits
2.0
Pages/Visit
1:25
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend-1%
83.1K
Oct 2025
Oct
84.6K
Nov 2025
Nov
82.0K
Dec 2025
Dec

Traffic Sources

Search
47%
Direct
41%
Social
2%
Referrals
9%
Email
0%
Paid
1%

Where is Chef's audience located?

🌍21.0%
🌍20.8%
🌍5.8%
🌍3.8%
🌍3.5%

What keywords does Chef rank for?

5 keywords
1chef119.9K vol$2.26
2chef automate1.0K vol
3chef infra alerts140 vol
4chef automation330 vol$4.54
5chef workstation270 vol

How is Chef's SEO?

Open Graph Image

OG Image preview
og:image

https://www.chef.io/images/cheflibraries/logos/chef_progress_primary_logo.png

Meta Tags

title61 chars

DevOps Automation & Infrastructure Management Software | Chef

description160 chars

Chef helps enterprises automate DevOps and infrastructure management. Simplify operations with ClickOps and Policy-as-Code while scaling securely across clouds.

languageEN

H1 Tags

h1Smarter Infrastructure Starts Here

Schema Types

Unknown

Who works at Chef?

Loading leads...

What do customers think of Chef?

chef.io

chef.io

0.0
0 reviews

Categories

Software Company#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

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No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Chef

What is Chef's Revenue?
Chef generates approximately $74M in annual revenue. With 406 employees, that's $181,250 per employee.
What does Chef do?
Chef helps enterprises automate DevOps and infrastructure management. Simplify operations with ClickOps and Policy-as-Code while scaling securely across clouds.
What technologies does Chef use?
Chef uses 17 technologies across their website including Maps, Fonts, Security. Key technologies include Leaflet, Google Fonts, HSTS.
Who are Chef's competitors?
Chef's main competitors include Puppet, Ansible, Science, Chief, Totalcloud.io. These companies operate in similar markets and compete for the same customer base.
What do customers think of Chef?
Chef has a Trustpilot score of 0.0 out of 5 (0 stars).

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About chef.io

Chef helps enterprises automate DevOps and infrastructure management. Simplify operations with ClickOps and Policy-as-Code while scaling securely across clouds.

Company Overview

chef.io
Website
computers_electronics_and_technology
Industry
#460,222
Global Rank
82.0K
Monthly Visitors
17
Technologies
25+
Employees

Contact chef.io

Technology Stack

chef.io uses 17 technologies across their website including Leaflet, Google Fonts, HSTS, and more.

Maps

Leaflet

Fonts

Google Fonts

Security

HSTS

CMS

Ghost

CDN

cdnjs

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

82.0K
Monthly Visits
40%
Bounce Rate
2.0
Pages/Visit
1:25
Avg. Duration

chef.io receives approximately 82.0K monthly visitors and ranks #460,222 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:25 on the site.

The majority of chef.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is chef.io?
Chef helps enterprises automate DevOps and infrastructure management. Simplify operations with ClickOps and Policy-as-Code while scaling securely across clouds.
How much does chef.io cost?
You can view chef.io's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does chef.io use?
chef.io uses 17 technologies including Leaflet, Google Fonts, and 11 more. View the full tech stack analysis above.
How do I contact chef.io?
You can contact chef.io through their contact page.
What are chef.io's social media accounts?
chef.io is active on github, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is chef.io hiring?
Check chef.io's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is chef.io?
chef.io receives approximately 82.0K monthly visitors and ranks #460,222 globally. Traffic is declining by 3.1% month-over-month.

Related Searches

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This page provides publicly available information about chef.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit chef.io directly at https://chef.io.