chefkoch.de
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ChefKoch: The 44M Visit German Food Giant
How a 25-year-old recipe platform dominates DACH without chasing hype
In an era of TikTok food hacks and AI-generated recipes, Chefkoch.de quietly commands 44.5 million monthly visits—84% from Germany alone. This isn't a viral startup; it's a 25-year-old infrastructure play that treats recipes as a utility, not content.
"They don't sell recipes; they own the search intent for 'vanillekipferl rezept'—the German equivalent of 'chocolate chip cookie recipe.'"
The German Kitchen's Operating System
With 781,645 backlinks and 46% direct traffic, Chefkoch isn't just a destination—it's infrastructure. Users don't discover it; they type 'chefkoch' directly. The 74,930 monthly searches for their brand name alone exceed most food platforms' total traffic. This is the moat of habit: when Germany cooks, it defaults to Chefkoch.
SEO as Product Strategy
Their keyword strategy is brutally pragmatic. They don't chase trends; they dominate evergreen German food queries: 'vanillekipferl' (48,500 monthly searches), 'pfannkuchen rezept' (11,280). This 76% organic traffic share isn't an accident—it's a 25-year accumulation of domain authority. While others build for virality, Chefkoch builds for search permanence.
The tech stack reveals their priorities: Vue.js for interactivity, Tailwind CSS for speed, and a PWA for mobile retention. They're not chasing the latest framework; they're optimizing for performance and accessibility across a 44M-user base. The 233 Trustpilot reviews at 3/5 stars tell a story of scale over perfection—users tolerate friction because the utility is irreplaceable.
- 84% of traffic is German—they own a geography, not a niche
- 76% organic traffic proves SEO is their core product, not marketing
- 99 employees generate $14.4M revenue—$145K per employee efficiency
- Direct traffic (20%) exceeds social—brand as a destination
The Unsexy Billion-Dollar Playbook
While food media chases TikTok, Chefkoch proves that dominating a single utility—German recipes—creates more durable value than any content trend. Their moat isn't creativity; it's permanence.
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Open Graph Image
https://img.chefkoch-cdn.de/assets/v2/img/social/social-sharing-default.jpg
Meta Tags
Chefkoch – 380.000 Rezepte fürs Kochen & Backen
380.000 Back- und Kochrezepte zum Nachkochen - inkl. Videos, Artikel und Kochbuch. Inspiriere dich bei Chefkoch! Rezepte ✓einfach ✓lecker ✓kostenlos.
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Chefkoch.de
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Reviews (20)
Frage zur Lösung eines Problems
Ich hatte eine kurze Frage zur Lösung eines Problems. Nach wenigen Stunden wurde mir schon detailliert zur Lösung des Problems geholfen.
Mein popeliges Anliegen traf auf offene Ohren
Gestern Abend wollte ich die feurige Tortilla-Pizza mit Limettendip zubereiten, die ich in meinen Lesezeichen abgelegt hatte, aber der Link hat nicht mehr funktioniert. Nachdem ich durch googeln kein vergleichbares Rezept gefunden habe, habe ich mich an Chefkoch gewandt und mir wurde erklärt, dass die Kampagne mit dem Vertragspartner nur eine gewisse Zeit lief. Die Bereitschaft mir zu helfen war enorm, Chefkoch hat Kollegen nach dem Rezept gefragt und da gab es doch tatsächlich Jemanden, der dieses Gericht schon öfters zubereitet hat und somit habe ich es erhalten. In der teilweise schlimmen Servicewüste eine ganz geniale Leistung, einfach nur super. Ganz herzlichen Dank
Sehr schnelle und kompetente Kundenbetreuung
Das Chefkoch Team bearbeitet Rezepteingaben sowie deren Korrektur professionell, schnell und sehr freundlich.
Ich hatte ein Problem mit dem Abo
Ich hatte ein Problem mit dem Abo. Mir wurde super schnell aber auch super professionell geholfen.
Super Kundenservice
Schneller, hilfreicher und sehr freundlicher Kundenservice. Top!
Hallo Bettina, vielen herzlichen Dank für dein Feedack und wir wünschen dir weiterhin viel Spaß mit Chefkoch. Liebe Grüße, das Chefkoch Team
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About chefkoch.de
380.000 Back- und Kochrezepte zum Nachkochen - inkl. Videos, Artikel und Kochbuch. Inspiriere dich bei Chefkoch! Rezepte ✓einfach ✓lecker ✓kostenlos.
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Technology Stack
chefkoch.de uses 12 technologies across their website including PHP, Zendesk, Google Analytics, and more.
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PHP
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
chefkoch.de receives approximately 44.5M monthly visitors and ranks #1,221 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:58 on the site.
The majority of chefkoch.de's traffic comes from undefined, undefined, .
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