In a world obsessed with consumer-facing apps, Covalo is building the invisible infrastructure for sustainable product development. They connect brands and suppliers to accelerate the discovery of ingredients, but their traffic tells a story of a hyper-niche B2B play that is quietly scaling.

"With only 1,000 monthly visitors but $600k in revenue, Covalo proves that B2B value isn't measured in pageviews—it's measured in contracts."

The traffic breakdown—44% organic, 35% direct—validates this. High direct traffic in B2B usually indicates repeat users and established accounts. These aren't random visitors; they are likely formulators and procurement managers returning to the platform. The lack of backlink data and the obscure keyword profile suggest they are playing in a sandbox where the big SEO players aren't paying attention.

• Niche Dominance: They target the 'ingredients' layer of the supply chain, a high-friction, high-value vertical.
• Tech Stack Modernity: Using DaisyUI and PWA shows a commitment to fast, mobile-first experiences for field users.
• Revenue Efficiency: Generating $75k per employee annually indicates a lean, efficient operation.