In a world obsessed with SaaS metrics and viral growth, Kurita America is building a $6.3M industrial water treatment business with just 33 employees—proving that deep expertise and operational efficiency still beat flashy valuations.

"They don't need 100 features—they need one solution that prevents catastrophic boiler failures."

What makes them unique isn't flashy tech—it's the integration of services, engineering, and proprietary technologies under one roof. Unlike pure-play software companies, they deliver physical treatments, engineering expertise, and ongoing monitoring. This hybrid model creates sticky relationships: once you install their water treatment system, switching costs are astronomical. Their 33-person team likely includes field technicians, engineers, and account managers—a structure built for retention, not viral growth.

• Hyper-focused on boiler water treatment (not general water purification)
• Services + hardware + software = 3 revenue streams from one client
• Small team, high-touch service model creates defensible moat
• Parent company (Kurita) provides scale without corporate bloat