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Cheqroom: The 24-Person Powerhouse Killing Asset Chaos
How a lean team tracks $2.4M in revenue by solving the universal gear problem
In a world drowning in untracked equipment, Cheqroom isn't just another SaaS—it's a precision instrument for teams that can't afford to lose a single camera, laptop, or specialized tool. With just 24 employees, they're generating $2.4M annually by solving a problem that costs enterprises millions in lost productivity.
"Their 55% direct traffic proves they're not just capturing random searches—they're building a tool people actively seek out and return to."
The 24-Person Revenue Engine
Cheqroom's $100K revenue per employee ratio is exceptional for a B2B SaaS company. While most startups chase scale through headcount, this team has mastered the art of focused execution. Their 24-person crew covers all critical functions—CTO Daniel Morton leads engineering, Diederik Syoen drives marketing, and Naiara Urteaga handles sales—creating a tight-knit operation that moves faster than bloated competitors.
The Direct Traffic Dominance
With 55% direct traffic and 37% organic search, Cheqroom's acquisition channels reveal a sophisticated user base. This isn't a product that relies on paid ads to drive fickle visitors. The 3,110 monthly searches for 'cheqroom' alone indicates strong brand recognition. Compare this to their competitors who often burn millions on acquisition—Cheqroom's users are actively seeking them out, a powerful signal of product-market fit.
The tech stack tells a story of modern, efficient development. They're using Vite for blazing-fast builds, Tailwind CSS for rapid UI development, and Splide for lightweight carousels. No bloated enterprise frameworks here—this is a team that values performance and developer velocity. The presence of Google Analytics and Tag Manager suggests they're data-driven without being data-obsessed.
- Equipment inventory management is their core keyword play (290 monthly searches)
- They own their brand search with 3,110 monthly queries for 'cheqroom'
- The 'checkroom login' typo variant captures 420 monthly searches—smart SEO capture
- Their 48.3% traffic from undefined country suggests either global reach or tracking limitations
The Quiet Giant in Asset Management
Cheqroom proves that 24 focused people can out-execute giants by solving a fundamental, unsexy problem with ruthless precision.
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The # 1 Asset Management Software | Cheqroom
Track, schedule, and maintain your gear with ease. Cheqroom offers 360° visibility and unlimited assets for high-performing teams. No limits. Book a demo
The # 1 Asset Management Software
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CHEQROOM
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About cheqroom.com
Track, schedule, and maintain your gear with ease. Cheqroom offers 360° visibility and unlimited assets for high-performing teams. No limits. Book a demo
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cheqroom.com uses 19 technologies across their website including HSTS, Contentful, Cloudflare, and more.
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Traffic & Audience
cheqroom.com receives approximately 55.3K monthly visitors and ranks #466,264 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 2:59 on the site.
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