In a world dominated by billion-dollar EHR giants like Epic and Cerner, ChiroFusion is playing a different game entirely. They've carved out a microscopic, hyper-focused niche in chiropractic care, proving that you don't need to conquer the world to build a sustainable business.

"Their organic search traffic is a fraction of their direct visits—a classic sign of a business built on referrals and reputation, not SEO tricks."

The tech stack is minimal—just Bootstrap detected. This isn't a criticism; it's a statement. They're not burning cash on flashy tech. They're solving a specific problem for a specific audience. With direct traffic at 44%, their users aren't finding them through ads—they're coming back because the software works.

• Revenue per employee: ~$75K—tight but sustainable for a niche software business
• Bootstrap implies a lightweight, accessible platform (no heavy frameworks)
• High direct traffic suggests strong brand recall in a small community