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The 8-Person Chiropractic Powerhouse
How EZBIS built a $600k business with just 8 employees
In a healthcare software market dominated by billion-dollar giants, a team of just 8 people is quietly serving thousands of chiropractic practices. EZBIS isn't trying to be everything to everyone—it's surgically focused on a single specialty, and the results are surprisingly powerful.
"They're not competing with Epic or Cerner—they're dominating the chiropractic niche with ruthless efficiency."
The Niche Domination Strategy
EZBIS operates in the sweet spot of practice management software. While health tech giants chase hospital systems, this 8-person team focuses exclusively on chiropractors. Their secret? Deep understanding of a specific workflow: SOAP notes, CMS-1500 claim forms, and patient self-check-in. When you search for 'soap note template' (1,800 monthly searches) or 'cms 1500 claim form' (1,020 monthly searches), EZBIS appears as a solution—not just a result. They've turned industry-specific pain points into a $600k revenue engine.
Traffic That Matters
With 11,439 monthly visits, EZBIS isn't chasing vanity metrics. The 40% direct traffic rate is telling—it means 4,500+ users are typing 'ezbiz.com' directly into their browser. That's brand loyalty, not SEO luck. Even more impressive: 38% organic search traffic comes from high-intent medical billing keywords, not generic software terms. This isn't accidental traffic; it's practitioners actively seeking solutions to specific administrative nightmares.
The technology stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS for rapid UI development, Google Analytics for tracking, and Zendesk for customer support. They're not building bleeding-edge tech—they're building reliable tools that work. The team structure (Customer Service, Marketing, Sales, Programming) suggests they're prioritizing customer relationships over rapid scaling.
- Deep vertical focus: Only chiropractic software, no generalist distractions
- Efficient team model: $75k revenue per employee—above average for SaaS
- High-intent traffic: Ranking for medical billing forms, not generic keywords
- Direct traffic dominance: 40% direct shows strong brand recall in niche
The Anti-VC Playbook
Building a profitable, focused SaaS business without chasing unicorn status
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EZBIS Chiropractic Software (EZBIZ) - EHR, Scheduling and Billing
EZBIS (aka EZBIZ, ezbiz.com) chiropractic software for EHR, billing, scheduling, automated reminders, patient self-check-in, 2-way texting.
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About ezbis.com
EZBIS (aka EZBIZ, ezbiz.com) chiropractic software for EHR, billing, scheduling, automated reminders, patient self-check-in, 2-way texting.
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Technology Stack
ezbis.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
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DoubleClick Floodlight, Microsoft Ads, Google Ads
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Zendesk
Traffic & Audience
ezbis.com receives approximately 11.4K monthly visitors and ranks #2,147,502 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:07 on the site.
The majority of ezbis.com's traffic comes from .
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