chiropreferred.com
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ChiroPreferred: The Niche Insurance Play
A $700K revenue insurance play for chiropractors that's flying under the radar.
In the $140 billion US insurance market, most startups chase broad disruption. ChiroPreferred went the other way: they built a hyper-niche play for chiropractors, generating $700K annually with just 6 employees. It's a masterclass in vertical focus.
"With 45% direct traffic, they don't need SEO hacks—they own their market."
The Chiropractic Lock-In
ChiroPreferred's secret weapon isn't their tech stack—it's their audience. Chiropractors are a tight-knit community with high malpractice risk and specialized needs. Their top keyword? 'ncmic' (5,870 monthly searches), a direct competitor. They're not just selling insurance; they're selling peace of mind to a profession that values trust above all.
The Bootstrap Playbook
No funding. No blitzscaling. Just steady, niche revenue. With $700K revenue and 6 employees, they're generating ~$116K per employee—efficient by any standard. Their traffic is modest (2,907 monthly visits) but highly qualified. This isn't a growth-at-all-costs play; it's a sustainable, profitable niche business.
Their tech stack is utilitarian: jQuery, Bootstrap, Tailwind CSS. Nothing fancy, but it works. They're not burning cash on trendy frameworks. The real moat is their deep understanding of chiropractic malpractice nuances—something generic insurers can't replicate.
- Hyper-niche focus: Chiropractic malpractice only
- Efficient revenue: $116K per employee
- Strong direct traffic (45%) = brand trust
- Social presence across all major platforms
The Unsexy Billion-Dollar Opportunity
ChiroPreferred proves that in a world obsessed with disruption, the real money is in serving a niche so well that you become the default choice.
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Meta Tags
ChiroPreferred | Chiropractic Malpractice Insurance That's All About You
Find the right coverage, practice more safely, and protect your good name with the nation's leading malpractice protection.
Meet ChiroPreferred
Get help with your coverage, support for your practice, and protection for your good name with the nation's leading chiropractic malpractice protection.
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About chiropreferred.com
Find the right coverage, practice more safely, and protect your good name with the nation's leading malpractice protection.
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Technology Stack
chiropreferred.com uses 16 technologies across their website including Google Fonts, HSTS, PHP, and more.
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PHP
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Traffic & Audience
chiropreferred.com receives approximately 2.9K monthly visitors and ranks #5,533,196 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:37 on the site.
The majority of chiropreferred.com's traffic comes from .
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