choco.com
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Choco: The AI-Powered Ordering Engine
From $186M revenue to 543 employees, this is B2B ordering's new playbook.
In a world where B2B ordering still runs on spreadsheets and phone calls, Choco is quietly building an AI-first infrastructure to automate the entire food supply chain. They aren't just selling software; they are selling time back to restaurant owners and suppliers.
"Choco proves that the most unsexy industries—like food distribution—hold the biggest opportunities for AI disruption."
The Silent Traffic Dominance
With 76,217 monthly visits, Choco exhibits a rare traffic profile for a Series B/C scale-up. A staggering 58% of traffic is direct, indicating high brand recall and a sticky product. Unlike typical SaaS that relies heavily on paid acquisition, Choco's users—primarily restaurant owners and procurement managers—are actively typing 'choco' (26k monthly searches) into their browsers to manage daily operations. This isn't marketing traffic; it's utility traffic.
The Margins Playbook
Choco's value proposition is razor-sharp: 'Grow your margins.' They aren't selling features; they are selling profit. By integrating AI ordering, digital storefronts, and payment solutions, they attack the three biggest leaks in a restaurant's P&L: manual ordering errors, inventory waste, and cash flow friction. With a tech stack built on modern frameworks like Vite and Tailwind, they move faster than legacy incumbents who are still selling on-premise software.
The company's leadership, including CEO Daniel Khachab, has navigated the complex European and US markets to build a 543-person team. However, the Trustpilot rating of 2.9/5 based on only 3 reviews suggests a potential disconnect between product adoption and public sentiment, or perhaps a focus on enterprise relationships over consumer-facing reviews.
- Direct Traffic Dominance: 58% of users bypass search engines entirely, signaling product stickiness.
- Niche Keyword Capture: Dominating terms like 'choco pedidos' and 'choco ordering' locks out competitors in specific regions.
- AI-First Architecture: The shift from legacy ERPs to API-driven, AI-assisted ordering is their core moat.
The Verdict: Infrastructure, Not Just Apps
Choco is becoming the operating system for the physical food economy.
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Choco | The Complete Growth Platform for Food Wholesalers
Grow your margins with AI powered ordering, digital storefronts, sales tools and payment solutions. All built to drive your revenue growth, and save you time. Visit our website.
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Reviews (2)
DISGRACEFUL PACK OF LIARS
I am still dealing with the same issue from the same order. Nearly 3 months since I ordered. They wont reply to my emails or messages, they wont send a replacement product and they wont refund me. The chocolate bars are a lie. They have no magic mushrooms in them at all, despite the fact they advertise them as magic mushroom bars. They have NO customer service. They dont know the meaning of the words. This company is a disgrace. Im now going legal as they wont reply to me.
Not reliable
Not reliable
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About choco.com
Grow your margins with AI powered ordering, digital storefronts, sales tools and payment solutions. All built to drive your revenue growth, and save you time. Visit our website.
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Technology Stack
choco.com uses 15 technologies across their website including Vimeo, HSTS, Cookiebot, and more.
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Traffic & Audience
choco.com receives approximately 76.2K monthly visitors and ranks #357,804 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 2:53 on the site.
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