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Chooose: The B2B Climate API for Aviation
Why 96 employees are building the infrastructure for corporate SAF programs
Chooose isn't selling carbon offsets—they're building the API layer for corporate sustainability. With $20.2M in revenue and 109K monthly visits, they're turning climate pledges into executable software.
"They're not in the carbon credit business—they're in the infrastructure business."
The Growth Signal
With 39% organic search and 44% direct traffic, Chooose has achieved rare distribution. Their top keyword—'chooose' at 340 monthly searches—shows brand awareness is building. But the real signal is 'saf alaska airlines' ranking: they're capturing enterprise intent around real SAF partnerships, not just greenwashing.
The Enterprise Wedge
The team is lean—96 people for $20.2M in revenue (~$210K/employee). That's SaaS efficiency. Their leadership (ex-NTT Data, Tidal) suggests they're selling to CFOs, not just sustainability officers. The LinkedIn presence and 'business.safety.google' privacy link point to enterprise-grade compliance.
Chooose operates in the 'finance' industry classification, which is misleading. They're actually in climate fintech—building the rails for companies to fund Sustainable Aviation Fuel (SAF) production. Their software doesn't just track carbon; it allocates capital to specific fuel batches, tracks delivery, and generates audit-ready reports.
- API-first infrastructure for SAF procurement, not offset marketplaces
- Enterprise-grade compliance (Google infrastructure, reCAPTCHA, GTM)
- Direct traffic indicates sales-led motion with strong retention
The Infrastructure Play
Chooose is betting that corporate SAF programs need software, not marketplaces. With 96 people and $20M+ revenue, they're proving the model works. The question: Can they become the Stripe for sustainable aviation fuel?
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Scale Your SAF Programs with Chooose
Accelerate your sustainable aviation fuel program with Chooose's software. Manage, report on, and scale your SAF initiatives effectively. Learn more!
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About chooose.today
Accelerate your sustainable aviation fuel program with Chooose's software. Manage, report on, and scale your SAF initiatives effectively. Learn more!
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chooose.today uses 13 technologies across their website including Vimeo, reCAPTCHA, Cookiebot, and more.
Video
Vimeo
Security
reCAPTCHA
Privacy & Consent
Cookiebot
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
chooose.today receives approximately 109.3K monthly visitors and ranks #350,680 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:50 on the site.
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