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Mahoney's B2B Oil Play
A $13.8M recycling firm with zero digital footprint
In a world obsessed with digital-first scaling, Mahoney operates in the physical dark ages. With 73 employees and $13.8M in revenue, they process used cooking oil—a gritty, essential service for the food industry—yet their digital presence is effectively non-existent.
"This is a business that proves you don't need SEO to scale—you just need trucks and contracts."
The Analog Infrastructure
Mahoney's tech stack is a time capsule. jQuery, Bootstrap, and Swiper dominate their frontend—tools from a decade ago. They're not building for web performance; they're building for utility. Their site is a digital brochure, not a growth engine, which suggests their sales pipeline is 100% relationship-driven.
The Revenue Mystery
With $13.8M in revenue and zero organic traffic, Mahoney is a textbook example of a 'hidden gem' B2B service. They likely rely on long-term contracts with restaurants, hotels, and food processors. The absence of digital metrics isn't a failure—it's a sign of a mature, offline sales motion that doesn't depend on inbound leads.
The leadership team is telling. Roles like 'Regional Logistics Manager' and 'Outside Sales Representative' dominate the org chart. This isn't a tech company; it's a logistics company wrapped in a digital shell. Their investment in the web is minimal because their product is physical: collecting oil and recycling it into biofuel.
- Zero reliance on organic search or direct traffic
- Revenue scale ($13.8M) with minimal digital infrastructure
- Leadership focused on logistics, not product or engineering
The Anti-Startup Playbook
Mahoney proves that boring businesses with physical moats can outlast digital hype cycles.
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https://www.mahoneyes.com/wp-content/uploads/2023/07/Locations-Map-Mahoneyes.png
Meta Tags
Mahoney Environmental® Official | Used Cooking Oil Collection & Recycling
Mahoney is a licensed EPA recycler providing used cooking oil collection and recycling services in the United States.
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About choosesq.com
Mahoney is a licensed EPA recycler providing used cooking oil collection and recycling services in the United States.
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Technology Stack
choosesq.com uses 21 technologies across their website including UserWay, Font Awesome, reCAPTCHA, and more.
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UserWay
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PHP
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WordPress
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choosesq.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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