chosen.care
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Chosen Care: The Quiet Giant in Family Support
108 employees, $10.8M revenue, and a mission to heal trauma through family strengthening
In a world obsessed with explosive growth, Chosen Care operates differently. They've built a $10.8M organization with 108 employees serving a deeply specific, critical need: supporting adoptive, kinship, and foster families. This isn't a tech startup chasing scale—it's a mission-driven powerhouse quietly revolutionizing how children heal from trauma.
"Chosen proves that impact businesses don't need viral growth to be massively successful—they need depth, not breadth."
The Invisible Infrastructure of Care
With 108 employees, Chosen operates at a scale most nonprofits never reach. Yet their traffic (2,744 monthly visits) suggests they're not chasing mass awareness. The 47% direct traffic share is telling—this is a community that knows exactly where to find them. They're not building a funnel; they're building a lifeline. The 29% organic search traffic indicates they're discoverable when families need them most, not when they're optimizing for keywords.
The Keyword Paradox
Their top keywords reveal a fascinating tension. 'Chosen' gets 56,920 monthly searches, but 'what is chosen care, inc. from new braunfels tx' gets only 120. This suggests brand recognition without clear category ownership. They're fighting against noise—'spank' (28,500) and 'black hairstyles' (8,900) rank above them. They've built a $10.8M business while competing with unrelated search volume, proving that SEO isn't always the north star for mission-driven companies.
Their tech stack tells a story of pragmatism over flash. jQuery, Bootstrap, and Tailwind CSS—they're not chasing the latest frameworks. This is a team that prioritizes stability and accessibility over trendy tech. The presence of Priority Hints and Lazy Loading shows they care about performance for users who may be accessing resources during crisis moments. Every millisecond counts when a family is in distress.
- 108 employees serving a highly specific, high-stakes community
- $10.8M revenue with N/A funding—likely bootstrapped or grant-funded
- 47% direct traffic indicates strong community trust and retention
- Tech stack prioritizes reliability over trends (jQuery, Bootstrap)
- 15-year history suggests deep institutional knowledge
The Unsexy Truth About Building Real Impact
Chosen Care proves that billion-dollar valuations aren't the only measure of success. Sometimes, $10.8M and 108 employees can change more lives than a unicorn startup.
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https://chosen.care/wp-content/uploads/2024/03/helping-families-heal-meta-image-1200x627-chosen-care.png
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Chosen Care: Support Services for Adoption, Kinship, Foster Parents
We offer support for adoptive, kinship, foster, and reunified families. Chosen helps children heal from trauma by strengthening their families.
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About chosen.care
We offer support for adoptive, kinship, foster, and reunified families. Chosen helps children heal from trauma by strengthening their families.
Company Overview
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Technology Stack
chosen.care uses 19 technologies across their website including Google Maps, PHP, Framer, WordPress, and more.
Maps
Google Maps
Programming Languages
PHP
CMS
Framer, WordPress
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
chosen.care receives approximately 2.7K monthly visitors and ranks #6,028,124 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:31 on the site.
The majority of chosen.care's traffic comes from .
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