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Church of the King: Digital Ministry at Scale
How a 197-person religious organization built a $15M digital footprint
Church of the King isn't just preaching to the choir—it's building a digital congregation with 12,742 monthly visitors and a $15M revenue model that defies traditional church economics. This is a case study in scaling spiritual services through technology.
"They're not just building a church—they're building a scalable community platform with enterprise-grade infrastructure."
The Digital Congregation
With 48% direct traffic and 37% organic search, Church of the King has achieved what most churches struggle with: a loyal, returning audience that doesn't rely on algorithmic discovery. Their keyword strategy reveals a hybrid model—ranking for both 'church of the king' (690 volume) and broader terms like 'baptist church near me' (3,610 volume), suggesting they're capturing both their core audience and the spiritually curious.
Tech Stack as Ministry Tool
Their 13-technology stack tells a story of modern digital ministry: Tailwind CSS and DaisyUI for rapid UI development, Google Analytics for data-driven decision making, and Zendesk for community support. This isn't a church running on bulletin boards and coffee—this is an organization treating digital experience as a core ministry channel, with the same sophistication as a Series B SaaS startup.
The leadership team structure reveals operational maturity: dedicated directors for pastoral care (Fred Brister, Tony LaGamba), music ministry (Chase Ledet), youth programs (Leah Johnson), and executive support (Chelsey Constanzi). This isn't a volunteer-run operation—it's a professionally managed organization with clear roles and accountability.
- Multi-channel presence: YouTube, Facebook, and Instagram with coordinated content strategy
- Regional focus: 96.7% traffic from undefined country (likely US-based given .com domain and English content)
- Professional infrastructure: Cloudflare for security, Adobe Fonts for brand consistency, Google Tag Manager for marketing attribution
- Career portal: Dedicated /careers page signals growth mindset and talent acquisition strategy
The Ministry-as-a-Service Playbook
Church of the King demonstrates that modern religious organizations can operate with the same digital sophistication as tech companies—scaling community impact through infrastructure, data, and intentional user experience design.
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Home | Church of the King
H1 Tags
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About churchoftheking.com
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Technology Stack
churchoftheking.com uses 13 technologies across their website including Font Awesome, Adobe Fonts, PHP, Cloudflare, and more.
Fonts
Font Awesome, Adobe Fonts
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
churchoftheking.com receives approximately 12.7K monthly visitors and ranks #1,353,499 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:37 on the site.
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