While giants like TransUnion and Experian dominate the credit check conversation, CIC Reports operates in the shadows, quietly processing millions of data points for a critical niche: rental housing. With just 24 employees, they're the unseen engine behind landlord decisions.

"The most telling metric isn't their traffic—it's that 55% of visitors come directly, bypassing search entirely. This isn't a discovery play; it's a utility."

The leadership team—EVP Sabrina Bower, SVP Dan Firestone, Director Ryan Kinlow—reads like a data operations command center. With Ryan Green as Product Manager and Ian Riley on content strategy, they're building both the engine and the narrative. This is a company that understands its niche deeply: rental housing applications, insurance underwriting, and banking due diligence.

• Specialized in public record data, not credit scores—filling a critical gap in rental decisions
• API-first mindset suggests they're infrastructure, not just a consumer-facing product
• High direct traffic indicates established B2B relationships and repeat usage
• 24-person team operating at $3.4M revenue = ~$142k revenue per employee