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CINC: The $34M Real Estate Machine
How a 208-person team built a lead-gen empire without venture capital
While SaaS startups chase unicorn valuations, CINC quietly dominates real estate lead conversion with a $34.3M revenue engine built entirely on performance. This isn't a flashy Silicon Valley story—it's a ruthlessly efficient machine that turns cold leads into closings.
"CINC doesn't sell software—they sell closings. Every feature serves one metric: turning leads into commission checks."
The Agent's Operating System
CINC targets a specific pain point: real estate agents drowning in leads but starving for conversions. Their all-in-one platform combines lead generation with CRM, creating a closed-loop system where every touchpoint feeds the next. With 50% direct traffic, they've built brand loyalty that transcends typical SaaS churn rates—agents don't just use CINC, they depend on it.
The No-VC Growth Blueprint
Here's the contrarian bet: CINC's strength is what it doesn't have—no VC pressure to scale prematurely. With 208 employees generating $34.3M, that's $165K revenue per employee—exceptional efficiency for a B2B SaaS company. Their 27K monthly visits might seem modest, but 36% organic traffic suggests they're not buying growth—they're earning it through SEO moats around high-intent real estate keywords.
The tech stack reveals their priorities: jQuery and Tailwind CSS for speed, not flash. Google Analytics and Clarity for measurement, not vanity metrics. This is a team that optimizes for conversion, not buzz. Their social presence spans Twitter, YouTube, Facebook, LinkedIn, and Instagram—omnichannel but focused, meeting agents where they actually work.
- High-intent keyword domination: 'cinc' alone drives 16K monthly searches
- Performance-first architecture: No bloated frameworks, just fast-loading pages
- Vertical depth: Real estate-specific features that generic CRMs can't match
- Trust through longevity: 3.7/5 Trustpilot rating from 3 reviews shows consistency over hype
The Real Estate SaaS Blueprint
CINC proves that boring, vertical-specific SaaS with strong unit economics beats flashy, horizontal platforms every time. For founders and investors, the lesson is clear: dominate a niche before expanding—CINC owns real estate lead conversion, and that's worth $34M annually.
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https://www.cincpro.com/hubfs/CINC-featured-image-www.jpg
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All-In-One Real Estate CRM Platform | CINC (Commissions Inc)
All-in-one real estate lead generation and CRM platform. See why teams and top agents choose CINC (Commissions, Inc.) to turn more leads into closings!
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Reviews (2)
Been with CINC over ten years
Great support from my "coach" and the regular support line. Leads were typical PPC internet leads. Converted at less than 1% but maybe that was my fault. Often people were early in the process when they are a CINC lead. I was with them over ten years and recently stopped paying for new leads because retirement is near but kept the CRM for now
It's already a good jobim have very…
It's already a good jobim have very happy
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About cincpro.com
All-in-one real estate lead generation and CRM platform. See why teams and top agents choose CINC (Commissions, Inc.) to turn more leads into closings!
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cincpro.com uses 21 technologies across their website including Wistia, Google Fonts, Sentry, and more.
Video
Wistia
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Google Fonts
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Sentry
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OneTrust
Marketing Automation
HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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cincpro.com receives approximately 27.4K monthly visitors and ranks #1,060,320 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:20 on the site.
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