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Linewize: The Quiet Giant in School Digital Safety
How a 7-person team built a $500K revenue engine protecting students online
While edtech giants chase AI and metaverse classrooms, Linewize (cipafilter.com) is solving a more fundamental problem: keeping kids safe online. Their parent company, Family Zone, has quietly built a $0.5M revenue business with just 7 employees, proving that focused execution beats feature bloat every time.
"This isn't a growth story—it's a precision strike. They're not trying to scale; they're trying to solve one problem perfectly."
The Stealth B2B Playbook
Linewize operates like a defense contractor, not a SaaS startup. Their 50% direct traffic suggests schools and districts are typing their URL directly—a sign of sticky institutional relationships, not viral marketing. The 35% organic search traffic is likely dominated by technical queries like 'android wifi calling firewall ports' and 'l2tp ipsec install,' revealing their true audience: IT administrators, not teachers or students.
The Revenue Per Employee Masterclass
At $71K revenue per employee, Linewize is operating at the efficiency of a mature professional services firm, not a scaling SaaS company. This isn't a bug—it's a feature. They've likely built a high-margin, low-churn business where each account represents a district-wide contract worth tens of thousands annually. The 7-person team isn't a limitation; it's a deliberate moat.
The tech stack tells the story of pragmatic engineering: jQuery and Bootstrap (not React or Vue) for reliability, Tailwind CSS for speed, and Cloudflare for security. They're not chasing trends; they're building infrastructure that lasts. The presence of Slick and Goober suggests a custom frontend, while Google Analytics and Tag Manager reveal a data-driven approach to understanding their niche audience.
- Parent company Qoria (formerly Family Zone) provides enterprise-grade scale
- Single sign-on via School Manager shows deep integration with school systems
- Twitter, LinkedIn, and YouTube presence targets IT professionals, not parents
- Terms and privacy hosted on qoria.com indicate a unified legal structure
The Unsexy Billion-Dollar Opportunity
Linewize proves that in B2B edtech, solving one painful problem for a focused audience beats chasing every trend. Their $500K revenue with 7 people isn't a limitation—it's a blueprint for sustainable, profitable growth in the education sector.
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We help schools advance beyond free provision to build safe and smart digital communities that protect and support students in their digital lives.
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About cipafilter.com
We help schools advance beyond free provision to build safe and smart digital communities that protect and support students in their digital lives.
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cipafilter.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, and more.
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Font Awesome, Google Fonts
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HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
cipafilter.com receives approximately 1.6K monthly visitors and ranks #9,648,699 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:41 on the site.
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