circana.com
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Circana: The Data Titan You've Never Heard Of
The $881M behemoth quietly powering the world's biggest consumer brands
In the shadow of Silicon Valley's AI hype cycle, a $881M giant is quietly transforming how every Fortune 500 CPG company makes decisions. Circana isn't selling dreams—they're selling the only thing that matters: what consumers actually bought yesterday.
"While startups chase AI hype, Circana has been monetizing data since before it was cool—and they're winning."
The Unsexy Data Empire
Circana dominates by doing what others won't: measuring actual purchase behavior across 100,000+ retail points. Their 46% direct traffic proves enterprises don't just visit—they depend. With 324K backlinks, they've become the canonical source for market truth, not just another analytics dashboard.
The Invisible Infrastructure
6,174 employees isn't a tech startup—it's a data army. They've built an unbreakable moat by owning the plumbing: point-of-sale data from Walmart, Kroger, and every major retailer. While competitors scrape the web, Circana owns the receipts. That's why 42% of traffic comes from organic search—people are literally searching for 'circana data' as a verb.
The most telling signal? Their top keywords. 'Circana' alone gets 19,480 monthly searches—more than most SaaS unicorns. But here's the kicker: 'Circana Call of Duty' appears in their top 5. Someone, somewhere, is confusing this $881M B2B data giant with a video game. And that's exactly the kind of brand recognition that happens when you become a category-defining verb.
- Tech stack: React, Tailwind, Ant Design—modern but pragmatic
- 46% direct traffic indicates enterprise stickiness
- LinkedIn presence with 25K+ followers signals B2B dominance
- Global rank #189K puts them in the top 0.1% of all websites
The Real Winner in AI Data Wars
While everyone builds models, Circana owns the training data—and that's the only moat that matters.
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Unlock Growth with Our Consumer Insights & Industry Data Tools | Circana
Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth.
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About circana.com
Circana business tools provide in-depth consumer behavior data, industry trends, and expert analysis of market research to drive business growth.
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Technology Stack
circana.com uses 24 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
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Wistia
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Sentry
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Traffic & Audience
circana.com receives approximately 206.6K monthly visitors and ranks #189,967 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:00 on the site.
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This page provides publicly available information about circana.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit circana.com directly at https://circana.com.