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Circularise: The Digital Product Passport Powerhouse
How a Dutch startup is building the backbone of EU supply chain compliance
While most companies scramble to meet the EU's exploding regulatory demands, Circularise is quietly building the infrastructure that makes compliance possible. They're not just tracking products; they're rewriting the rules of supply chain transparency.
"They're not chasing SaaS vanity metrics—they're building regulatory moats that competitors can't easily cross."
The Compliance Gold Rush
Circularise is riding the wave of the EU's Ecodesign for Sustainable Products Regulation (ESPR) and Digital Product Passport mandates. Their top keywords reveal the strategy: 'digital product passport' (6,660 monthly searches) and 'battery passport' (1,020 searches) dominate their SEO. They're not competing on generic supply chain terms—they're owning the regulatory language that forces enterprises to act.
Enterprise-Grade Focus
With 81 employees generating $10.5M in revenue, Circularise achieves $129K revenue per employee—strong for a B2B SaaS platform. Their traffic patterns (58K monthly visits) suggest they're not mass-market; they're targeting decision-makers in manufacturing, automotive, and chemicals. The 39% direct traffic indicates strong brand recall among enterprise buyers.
The founders—Mesbah Sabur and Jordi Vos—built this for the real world, not Silicon Valley demos. Their tech stack (jQuery, Slick, GSAP, Tailwind CSS) isn't flashy but functional. They're not wasting cycles on the latest frameworks; they're shipping features that help companies navigate EU regulations.
- Owns the 'Digital Product Passport' search category with 6,660 monthly searches
- Revenue per employee of $129K signals efficient enterprise sales motion
- 39% direct traffic proves strong brand recall among compliance officers
- EU regulation tailwinds (ESPR, Battery Passport) create non-discretionary demand
This is infrastructure, not SaaS
Circularise isn't selling software—they're selling compliance survival. In a world where EU regulations can shut down supply chains, their platform becomes non-negotiable infrastructure. The question isn't whether you'll need a digital product passport; it's whether Circularise will be the one powering yours.
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Meta Tags
Circularise | Product traceability platform for supply chain compliance
Drive sustainability and compliance across your supply chain with Circularise’s advanced traceability platform. Simplify data collection and sharing, helping your business meet the latest compliance regulations and product sustainability benchmarks.
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About circularise.com
Drive sustainability and compliance across your supply chain with Circularise’s advanced traceability platform. Simplify data collection and sharing, helping your business meet the latest compliance regulations and product sustainability benchmarks.
Company Overview
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Technology Stack
circularise.com uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Iubenda
Traffic & Audience
circularise.com receives approximately 58.2K monthly visitors and ranks #648,068 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:29 on the site.
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