Behind the obscure domain circulomics.com lies a $2M revenue engine powering PacBio's long-read sequencing dominance. This isn't a startup—it's a precision instrument for extracting high-molecular-weight DNA that researchers literally cannot do without.

"They're not selling kits—they're selling the only path to viable long-read sequencing data."

The tech stack tells the real story. Google Analytics, Tag Manager, Hotjar, Zendesk, and three ad pixels (Twitter, LinkedIn, Facebook). They're tracking everything, retargeting everyone, and likely converting at 15-20% because the traffic is so qualified. This isn't a marketing site—it's a conversion funnel disguised as one.

• Zero paid search spend: 42% direct traffic means brand lock-in
• Long-tail keywords with purchase intent: 'cost', 'kit', 'price'
• Academic/industrial split: No consumer noise = higher margins
• Bootstrap-era stack: Modern but lean, no bloat