citizenlab.co
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CitizenLab: The Quiet Giant of GovTech
How a 32-person team is digitizing democracy for local governments worldwide
While most B2G startups chase federal contracts, CitizenLab quietly built a moat in local government engagement. With just 32 employees and $3.7M in revenue, they've created a platform that powers digital democracy for municipalities worldwide.
"CitizenLab proves that in GovTech, you don't need scale to dominate—you need focus and relentless execution."
The Stealth Growth Engine
Their traffic reveals a telling pattern: 40% direct traffic suggests strong brand recall and customer loyalty in a space where churn is notoriously high. Unlike consumer apps chasing viral growth, CitizenLab's 9,161 monthly visits are hyper-qualified—likely municipal employees and citizens actively seeking engagement solutions.
The Network Effect Play
The platform's real power isn't in the software—it's in the network. Each new municipality doesn't just add a customer; it adds a node to a growing network of civic engagement data. Their founders (Wietse Ransbeeck, Koen Gremmelprez, Aline Muylaert) understood early that local government decisions are peer-influenced, creating a natural viral loop where one city's success becomes another's case study.
The keyword data reveals their SEO strategy: they rank for 'citizen lab' (790 monthly volume) and 'citizenlab' (490), but interestingly, they also capture broad terms like 'horizon europe' (16,570 volume). This suggests they're not just targeting direct brand searches—they're playing in the broader civic tech space, potentially capturing researchers and EU grant applicants who might eventually need engagement platforms.
- Built for local government complexity (not generic SaaS)
- Revenue-per-employee of ~$115K—healthy for B2G
- 40% direct traffic indicates strong customer retention
- Founding team has deep civic tech expertise
- Tech stack leans on proven tools (jQuery, Bootstrap) over bleeding-edge frameworks
The GovTech Unicorn That Isn't (Yet)
CitizenLab's playbook: dominate local government before scaling up. Their $3.7M revenue with 32 people proves you don't need to be a unicorn to be profitable.
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Go Vocal - Online community engagement platform for governments
Go Vocal is an online community engagement platform for local governments. Our software lets you engage more people, manage projects easily, and drive better decisions.
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About citizenlab.co
Go Vocal is an online community engagement platform for local governments. Our software lets you engage more people, manage projects easily, and drive better decisions.
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Technology Stack
citizenlab.co uses 25 technologies across their website including AccessiBe, Google Fonts, Cloudflare Turnstile, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
Security
Cloudflare Turnstile
CMS
Squarespace, Webflow
CDN
cdnjs, unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
citizenlab.co receives approximately 9.2K monthly visitors and ranks #2,459,015 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:11 on the site.
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This page provides publicly available information about citizenlab.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit citizenlab.co directly at https://citizenlab.co.