9:41
citrix.com
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citrix.com

15 technologies
VerifiedVisit1.4M/mo$3.2B1215 Tech25 Leads
Deep Dive

Citrix: The Enterprise Fortress Under Siege

A $3.18B giant with a 1.7-star rating is betting everything on Zero Trust. Is it enough?

Citrix.com is the digital command center for a legacy empire that refuses to die. With a platform promising revolutionized app delivery and Zero Trust security, they're fighting a two-front war: against modern cloud-native competitors and their own user experience reputation.

$3.18B
Annual Revenue
1.4M
Monthly Visits
49%
Direct Traffic
1.7/5
Trustpilot Score

"When your direct traffic nearly equals your organic search, you're not acquiring customers—you're managing existing ones."

The Enterprise Trap

Citrix commands 1.4M monthly visits with 49% coming directly to citrix.com. This isn't a growth play—it's a maintenance strategy. Their users aren't discovering Citrix; they're trying to download workspace apps or troubleshoot existing deployments. The 65K monthly searches for 'citrix workspace' reveal a captive audience, not a growing one. For founders: this is what market saturation looks like in real-time.

The Zero Trust Pivot

Citrix is aggressively repositioning from 'virtualization' to 'Zero Trust' frameworks. Their platform narrative now centers on healthcare, financial services, and government sectors—industries where compliance trumps user experience. With 5.9M backlinks and enterprise-grade tech stack (Google Analytics, Zendesk, Tag Manager), they're building a moat of complexity that competitors like Slack or Zoom can't easily cross.

The 12-person team managing this $3.18B revenue machine raises questions about operational efficiency vs. innovation. Either they're running an ultra-lean enterprise machine, or the '12 employees' reflects a post-acquisition restructuring. The $20M funding suggests they're not done evolving—perhaps a war chest for cloud-native feature development.

  • Direct traffic dominance signals enterprise lock-in, not product-led growth
  • 1.7-star rating reveals brutal user experience gaps in legacy products
  • Zero Trust pivot targets high-compliance verticals (healthcare, finance, gov)
  • 5.9M backlinks = SEO authority, but 0 organic keywords listed suggests privacy mode or data limitations
Doesn't prioritize frictionless onboarding
Dominates high-stakes enterprise environments
Avoids transparent user feedback channels
Builds unbreakable compliance frameworks
No product-led growth motion
Turns complexity into a competitive moat

Citrix is a fortress, not a rocket ship

For investors: stable cash flow, declining user love. For founders: a masterclass in enterprise lock-in. For product leaders: a cautionary tale about UX debt.

What tech stack does Citrix use?

29 detected
CDN1
Privacy & Consent1
Customer Support1
Tag Managers1
Web Standards1
Build Tools2
JavaScript Libraries1
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
G
Google Tag Manager
T
Twitter Pixel
G
Google Tag Manager
L
LinkedIn Insight Tag
T
Twitter Ads
T
Twitter/X
T
Tracking Pixel
G
Google Analytics
L
LinkedIn
G
Google APIs

How much traffic does Citrix get?

Traffic & Engagement

1.1M
Monthly Visits
-10.2%
3.9
Pages/Visit
7:24
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-23%
1.4M
Oct 2025
Oct
1.2M
Nov 2025
Nov
1.1M
Dec 2025
Dec

Rankings

#44,655
Global Rank
#25,492
United States Rank
Computer Software and Development
Category

Backlinks & Authority

6.0M
Backlinks
43.2K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend-21%
7.5M
Jul 2025
Jul
7.3M
Aug 2025
Aug
6.6M
Sep 2025
Sep
6.5M
Oct 2025
Oct
6.6M
Nov 2025
Nov
6.0M
Dec 2025
Dec

Search Traffic

Organic
803.6K

Top Organic Keywords

#1citrix
60,500 vol17.5%
#1citrix workspace
49,500 vol14.4%
#1citrix workspace download
27,100 vol7.9%
#1citrix download
5,400 vol1.6%
#1citrix workspace app
5,400 vol1.6%

Where is Citrix's audience located?

🇺🇸United States33.9%
🇩🇪Germany7.3%
🇮🇳India7.2%
🇦🇺Australia6.3%
🇸🇬Singapore4.9%

Device Distribution

Desktop91.4%
Mobile8.6%

What keywords does Citrix rank for?

5 keywords
1citrix workspace65.6K vol$2.53
2citrix83.6K vol$1.98
3citrix workspace download31.3K vol$2.51
4citrix workspace app13.8K vol$2.99
5citrix download6.5K vol$3.41

How is Citrix's SEO?

Open Graph Image

OG Image preview
og:image

https://www.citrix.com/content/dam/citrix61/en_us/images/logos/citrix/citrix-logo-social-1200x630.png

Meta Tags

title97 chars

Explore the Enhanced Citrix Platform: Secure, Scalable, and High-Performing IT Solutions - Citrix

description358 chars

Discover the new Citrix platform, revolutionizing application delivery with enhanced security, Zero Trust frameworks, and unmatched performance. Dive into industry-specific solutions for healthcare, financial services, and government. Uncover new use cases with Citrix and NetScaler, from centralized app management to mission-critical application delivery.

languageEN

H1 Tags

h1Secure the Work.

Schema Types

Unknown

What is Citrix's revenue?

$3.2B
Annual Revenue
12
33%
Employees
$265M
Revenue/Employee
$20M
Total Funding
$11.9B
Valuation
Oakland Park, United States
Headquarters

Who works at Citrix?

Loading leads...

What do customers think of Citrix?

Citrix

Citrix

1.7
21 reviews
✓ Claimed

Categories

Cloud Computing Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/27/2014

Contact Information

Address:
US

Reviews (17)

Filter by rating:
Eric
9/15/2023
🇫🇷 France8 reviewsOrganicUnverified
Experience date: 9/15/2023
Company advertises its tool suite as…

Company advertises its tool suite as security-centric, but most downloads (of citrix workspace for instance) trigger security alerts because they do not follow modern web and application best practices. There is a Microsoft Store version which does not trigger alerts, but for some reason it is a very heavy client application, and it's not exactly well referenced. All in all this just does not inspire trust for all the security promises.

Le
10/22/2021
🇺🇸 United States7 reviewsOrganicUnverified
Customer support is poor and slow to…

Customer support is poor and slow to respond. We have had multiple vendors unable to download files from the Citrix ShareFile web system. It is almost useless. Although 2 support techs personally agreed that they observed the problem, along with ourselves and 2 of our offsite vendors -- Citrix keeps asking for more. Then, when they finally state we have observed the problem, never give status updates or workarounds. Still waiting for the fix and the status.

👍 1
Linda Roy
9/15/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 5/6/2025
I had a great experience

I had a great experience with Ibt ltd. o r g The process was smooth, they helped me recouped £68,000 without any problems."

Zarko Aksentijevic
7/10/2025
🇷🇸 Rs2 reviewsOrganicUnverified
Experience date: 7/10/2025
I would put zero stars if I could.

I would put zero stars if I could.

brandon polifrone
4/7/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 4/7/2025
We use it at work

We use it at work. It's very slow and has so many connection issues. It will randomly log you out and constantly has issues logging back in.

Frequently Asked Questions about Citrix

What is Citrix's Revenue?
Citrix generates approximately $3.2B in annual revenue. With 12 employees, that's $265,000,000 per employee. The company has raised $20M in total funding.
What does Citrix do?
Discover the new Citrix platform, revolutionizing application delivery with enhanced security, Zero Trust frameworks, and unmatched performance. Dive into industry-specific solutions for healthcare, financial services, and government. Uncover new use cases with Citrix and NetScaler, from centralized app management to mission-critical application delivery.
How fast is Citrix growing?
Citrix has declined by 10.2% in the last 6 months according to traffic data. employee count has changed by 33% year over year.
How do people interact with Citrix?
When visiting Citrix, visitors view an average of 3.9 pages per visit, and spend around 7:24 on the site, and the bounce rate is 42.0%.
How do people find Citrix?
309.9K people (28%) visit Citrix directly. 803.6K (72%) find them through organic search.
Who uses Citrix?
Citrix's top market is United States with 377.7K visitors (33.9%). Germany is 2nd with 81.6K (7.3%). India is 3rd with 80.5K (7.2%).
What technologies does Citrix use?
Citrix uses 15 technologies across their website including CDN, Privacy & Consent, Advertising. Key technologies include unpkg, TrustArc, Twitter Pixel, LinkedIn Insight Tag.
Who are Citrix's competitors?
Citrix's main competitors include Dropbox, Box, Droplr, BlackBerry, pCloud AG. These companies operate in similar markets and compete for the same customer base.
What do customers think of Citrix?
Citrix has a Trustpilot score of 1.7 out of 5 (1 stars) based on 21 customer reviews.

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About citrix.com

Discover the new Citrix platform, revolutionizing application delivery with enhanced security, Zero Trust frameworks, and unmatched performance. Dive into industry-specific solutions for healthcare, financial services, and government. Uncover new use cases with Citrix and NetScaler, from centralized app management to mission-critical application delivery.

Company Overview

citrix.com
Website
computers_electronics_and_technology
Industry
#40,548
Global Rank
1.4M
Monthly Visitors
15
Technologies
25+
Employees

Contact citrix.com

Technology Stack

citrix.com uses 15 technologies across their website including unpkg, TrustArc, Twitter Pixel, LinkedIn Insight Tag, and more.

CDN

unpkg

Privacy & Consent

TrustArc

Advertising

Twitter Pixel, LinkedIn Insight Tag

Customer Support

Zendesk

Tag Managers

Adobe Launch

Analytics & Marketing

Crazy Egg, Google Tag Manager, Google Analytics

Traffic & Audience

1.4M
Monthly Visits
37%
Bounce Rate
2.9
Pages/Visit
2:14
Avg. Duration

citrix.com receives approximately 1.4M monthly visitors and ranks #40,548 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:14 on the site.

The majority of citrix.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is citrix.com?
Discover the new Citrix platform, revolutionizing application delivery with enhanced security, Zero Trust frameworks, and unmatched performance. Dive into industry-specific solutions for healthcare, financial services, and government. Uncover new use cases with Citrix and NetScaler, from centralized app management to mission-critical application delivery.
What technologies does citrix.com use?
citrix.com uses 15 technologies including unpkg, TrustArc, and 9 more. View the full tech stack analysis above.
How do I contact citrix.com?
You can contact citrix.com through their contact page.
What are citrix.com's social media accounts?
citrix.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is citrix.com hiring?
Check citrix.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is citrix.com?
citrix.com receives approximately 1.4M monthly visitors and ranks #40,548 globally. Traffic is declining by 2.1% month-over-month.

Related Searches

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This page provides publicly available information about citrix.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit citrix.com directly at https://citrix.com.