cityrealty.com
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CityRealty: NYC's Data-Driven Real Estate Play
How a 42-person team commands 320K monthly visits in the Big Apple's brutal market
In a market where giants like Zillow and StreetEasy dominate, CityRealty has carved out a hyper-focused niche: becoming the definitive data layer for New York City real estate. With just 42 employees and no outside funding, they're pulling in 320K monthly visits from a user base that knows exactly what it wants.
"They're not trying to be everything to everyone—they're becoming the Bloomberg Terminal for NYC apartments."
The Data Moat
CityRealty's secret weapon isn't flashy UI—it's depth. While competitors surface surface-level listings, CityRealty's 2.5M backlinks and hyper-specific keyword strategy (think 'American Gardens Building' and '170 W 22nd St') create an unshakeable SEO moat. They rank for the exact addresses New Yorkers search for, not just generic 'NYC apartments' terms.
The Traffic Paradox
Here's the counterintuitive part: 45% of their traffic is direct. This means people aren't discovering CityRealty—they're seeking it out. In an industry built on discovery and referrals, this signals a brand that's become a destination. The 48% organic traffic isn't a growth hack; it's a byproduct of owning specific, high-intent search queries.
The tech stack reveals their priorities: jQuery and Bootstrap suggest a stable, mature platform rather than chasing every new framework. Vite indicates modern build processes, but they're not over-engineering. Hotjar and Google Analytics show they're obsessed with user behavior—likely tracking which building pages convert to leads. This is a company optimizing for utility, not vanity.
- Hyper-local SEO dominance: Ranks for exact addresses, not just neighborhoods
- Direct traffic strength: 45% direct suggests powerful brand recall in a crowded market
- Lean operations: $5M revenue with 42 employees = ~$119K revenue per employee
- No funding, no dilution: Bootstrapped or self-sustaining, giving them strategic freedom
The Unsexy Empire
CityRealty proves that in real estate tech, depth beats breadth. They're not building a consumer app—they're building infrastructure for a $1T market, one address at a time.
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5 keywordsHow is Cityrealty's SEO?
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New York City Real Estate, Apartments and Condos | CityRealty
New York City Real Estate. View 10,000+ NYC apartments, condos, lofts and rentals. Your guide to New York real estate and apartments.
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Reviews (2)
GUYS BE VERY VERY CAREFUL RENTING FROM…
GUYS BE VERY VERY CAREFUL RENTING FROM THESE PPL. THEY HAVE AN APT BUILDING 980 COLUMBUS AVENUE IN MANHATTAN ( 109 ST) AND ITS ALL DRUG DEALERS, UNEMPLOYED AND IN THIS CASE THE METUCHEN POLICE DEPARTMENTS FAMOUS "PORCH PIRATE" WHO STOLE AND WAS ARRESTED FOR STEALING COUNTLESS PACKAGES FROM PEOPLES FRONT DOORS IN JERSEY . GO TO METUCHEN POLICE DEPARTMENT FACEBOOK OR TYPE IN METUCHEN POLICE DEPARTMENT PORCH PIRATE AND IT WILL COME UP THE VIDEO OF HIM HE LIVES AT THAT BUILDING ON THE 3RD FLOOR SO IF ANYONE FINDS PACKAGES MISSING KNOW THAT THIS REALTY COMPANY HAS RENTED AN APT TO A GUY WHO STEALS PACKAGES FOR A LIVING FROM HOMES AND APTS TELL ME HOW THAT MAKES ANY SENSE? HIS NAME IS MICHAEL CASTILLO BE CAREFUL PPL
City Realty Australia is a nightmare.
City Realty Australia is a nightmare. They cost me a house. They were my managers and ignored my requests, I got into debt, and lost my house. They then charged me illegally to leave. Horrible people. A nightmare. If you want to lose your house, use City Realty
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About cityrealty.com
New York City Real Estate. View 10,000+ NYC apartments, condos, lofts and rentals. Your guide to New York real estate and apartments.
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cityrealty.com uses 17 technologies across their website including Font Awesome, Sentry, Ruby on Rails, and more.
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Ruby on Rails
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Cloudflare
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Traffic & Audience
cityrealty.com receives approximately 319.5K monthly visitors and ranks #146,267 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:40 on the site.
The majority of cityrealty.com's traffic comes from undefined, undefined, .
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