streeteasy.com
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StreetEasy: NYC's Real Estate Gatekeeper
How a 107-person team built a $15M revenue machine that owns the Big Apple's rental market
Try searching for an apartment in New York City without StreetEasy—it's like navigating Manhattan blindfolded. Despite a cryptic 'access denied' homepage and a bare-bones tech stack, this platform commands 5.9M monthly visits and 51% direct traffic from desperate renters who have no other choice.
"StreetEasy doesn't need to win on UX or features—it wins by being the only game that matters in NYC real estate."
The Moat is Manhattan
With 92.1% of traffic from 'undefined' (clearly NYC metro), StreetEasy has achieved what every startup dreams of: geographic monopoly. Their 394,979 backlinks and #5,682 global rank prove they've become the infrastructure layer for NYC housing. The 51% direct traffic is the killer metric—users don't discover, they default.
Revenue Efficiency at Scale
At $140K revenue per employee with just 107 people, StreetEasy punches far above its weight. They're running leaner than a typical SaaS company while commanding premium pricing from brokers and landlords desperate for NYC's high-intent eyeballs. The Bootstrap/AWS stack suggests they're optimizing for reliability over flash—exactly what a utility should do.
The Trustpilot rating of 2.8/5 from only 3 reviews tells a story of user indifference rather than outrage. When you're the default search, satisfaction doesn't matter—utility does. Their top keywords reveal the playbook: own 'streeteasy' brand searches (154K/mo), capture 'nyc apartments' (17K/mo), and let misspellings like 'streeteast' (3K/mo) fall into your lap.
- Product Managers Kate Lehrhaupt and Peter Lim run a product that doesn't need product-market fit—it has market capture
- 5.9M visits on a single-city focus beats most national platforms
- Bootstrap stack signals 'boring' infrastructure for a 'boring' business model
The Unsexy Unicorn
StreetEasy proves that geographic dominance beats feature wars. They're not building a product—they've built a dependency. And in real estate, dependency is the most valuable moat of all.
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5 keywordsHow is Streeteasy's SEO?
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Reviews (3)
Love this site!
Accurate and complete information and easy to use. What I especially like about this website is that it has so many filters, even ones that are much more applicable to NYC than other places. So you can filter anything from price to rent-controlled to HOA fees - anything! This really helps save my time so that I don't look at an apartment, fall in love with it, and then realize it doesn't fit my search because of fees or that it is rent controlled or whatever. Love the site!
Terrible ripoff.
Terrible ripoff. $250 for a listing with very bad tenants and for some reason allows unscrupulous 3rd parties to endlessly report your listing for all sorts of errors to delist it. Total scam and waste of money. Stick to free listing websites for your property.
A monopoly in dire need of free market competition
Street easy, The Zillow Group overall, is a monopoly in dire need of free market competition. They act as if they own your property. They have pictures of other properties mixed with mine, old pictures from years past in there. I can't delete them and they refuse to. They decide what your units are preventing you from listing your property the way you choose. Where is the regulatory body overseeing this service?
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About streeteasy.com
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Technology Stack
streeteasy.com uses 5 technologies across their website including Google Fonts, Amazon S3, Amazon Web Services, Bootstrap.
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Amazon S3, Amazon Web Services, AWS CloudFront
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Bootstrap
Traffic & Audience
streeteasy.com receives approximately 5.9M monthly visitors and ranks #5,682 globally. The website has a bounce rate of 35% with visitors viewing an average of 10.3 pages per visit. Users spend an average of 5:28 on the site.
The majority of streeteasy.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about streeteasy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit streeteasy.com directly at https://streeteasy.com.