apartments.com
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Apartments.com: The Unstoppable Real Estate Juggernaut
Dominating rental search with brute-force SEO and 33M monthly visits
Despite a terrifying 1.8/5 Trustpilot rating and a homepage that literally says 'Access Denied,' Apartments.com commands a staggering 33.6 million monthly visits. This isn't a product problem—it's a distribution monopoly.
"They don't need a perfect product when they own the search results."
The SEO Fortress
With 5.28 million backlinks and ranking for 'apartments' (283K monthly searches) and 'apartments near me' (78K), Apartments.com has built an impenetrable SEO moat. Their 57% organic traffic share means they spend minimal ad dollars to acquire users who have no choice but to land on their pages.
The Trust Paradox
A 1.8/5 star rating from 98 reviews is catastrophic for any consumer-facing business. Yet the traffic keeps flowing. This reveals a brutal truth: when you're the default search result for a desperate renter, UX quality becomes secondary to discoverability. The market has effectively crowned them the winner by default.
The 'Access Denied' homepage is a fascinating artifact—likely a geo-block or bot detection screen that's ironically exposed in the data. Yet 40% of traffic is direct, meaning users intentionally type apartments.com into their browser. That's brand recall that no amount of bad reviews can erode.
- Revenue per employee: ~$109K (647 employees, $70.7M revenue)
- US-centric dominance: 93.4% traffic from 'undefined' (likely US)
- Near-total reliance on search intent capture
- Minimal tech stack detected—HSTS is the only signal
The Google of Rentals
They don't win on product—they win because when you search for an apartment, there's no other option. That's not a business; it's a utility.
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Traffic & Engagement
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Top Organic Keywords
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What keywords does Apartments rank for?
5 keywordsHow is Apartments's SEO?
Meta Tags
Access Denied
H1 Tags
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Apartments.com
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Reviews (20)
I’ve had a great experience living at a…
I’ve had a great experience living at a Fairfield Properties apartment. The apartment itself is well-maintained, spacious, and thoughtfully designed, making it feel comfortable and welcoming from day one. The community is clean, quiet, and well cared for, which really adds to the overall quality of living.What truly stands out is the management and service team. They are professional, responsive, and genuinely care about residents. Any maintenance requests I’ve submitted were handled quickly and efficiently, and communication has always been clear and respectful.I also appreciate how Fairfield Properties maintains the grounds and amenities—everything is consistently kept in excellent condition. It’s clear they take pride in their properties and value resident satisfaction.Overall, I highly recommend Fairfield Properties to anyone looking for a reliable, comfortable, and well-managed place to live. It’s been a very positive experience.
I currently live at The Birchs
I currently live at The Birchs, I’ve lived there for going on 7 years and living there has been great, The cleanness of the complex and the people in the office and neighbors have been and are great.
Verify that your review is posted
I am revising my rating from 2 to 4 stars because they responded to my emails and when I resubmitted my review it was posted timely. My original 2 stars was because it appeared that they were suppressing a 2 star review I submitted of the apartment complex where I currently live. I don't know what happened with my original review, but the 2nd one I submitted was posted timely.
Good luck if you decide to use Apartments.com!
I primarily used this management portal to manage my property and to ensure that my tenants and I could handle monthly rent payments and related documents smoothly. Overall, the platform worked reasonably well, but it suffers from recurring and serious technical glitches. On several occasions, my property disappeared entirely from the system, making it impossible to view current or past rent payments. When this happens, customer support is extremely slow to respond. Even when they do reply, they typically promise that the issue will be resolved shortly, but it often is not. Support is also unavailable during weekends and holidays, which is particularly problematic when issues are time-sensitive. I gave the platform multiple opportunities to demonstrate reliability, but these problems persisted. As a result, I decided to move to another rental management platform with a proven track record. Good luck if you decide to use Apartments.com.
Halon Park Apartments in university…
Halon Park Apartments in university area. Do not move here unless you want your apartment or car broken into or you enjoy getting your packages stolen. Of course no one cares in the office it’s not theirs. I will not be renewing my lease.
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About apartments.com
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Technology Stack
apartments.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
apartments.com receives approximately 33.7M monthly visitors and ranks #843 globally. The website has a bounce rate of 41% with visitors viewing an average of 8.6 pages per visit. Users spend an average of 5:19 on the site.
The majority of apartments.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about apartments.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apartments.com directly at https://apartments.com.