clare.com
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Clare: Painting the Future of Home
How a 29-person team built a $2.8M paint empire by selling experience, not just pigment
In an industry dominated by legacy giants like Sherwin-Williams and Benjamin Moore, Clare didn't just enter the market—it rewrote the rules. They took the most anxiety-inducing home project (choosing paint) and turned it into a seamless, designer-curated experience. Here's how they captured $2.8M in revenue with just 29 employees.
"They're not selling paint—they're selling the end of decision paralysis."
The 29-Person Powerhouse
With just 29 employees, Clare achieves revenue per employee of nearly $97,000—impressive for a direct-to-consumer brand in home goods. Their small, focused team includes specialists like Erin Duff (Email & Lifecycle) and Katya Narula (Customer Experience), proving that depth of expertise beats breadth of headcount. This lean structure allows rapid iteration and personalized customer touchpoints that large competitors can't match.
The Traffic Blueprint
Clare's traffic strategy reveals a sophisticated understanding of modern search behavior. With 43% organic search and 41% direct traffic, they've built a brand that people actively seek out. The keyword 'clare' alone drives 5,100 monthly searches—brand awareness that most startups would kill for. Their content strategy around specific colors like 'Nairobi Blue' captures high-intent buyers at the moment of decision.
What's truly remarkable is their backlink profile: 62,674 backlinks from just 50K monthly visitors suggests they've become a reference point in home design. This isn't accidental—it's the result of becoming the go-to source for color inspiration, not just paint transactions.
- Designer-curated color collections eliminate choice overload
- Zero-VOC positioning appeals to health-conscious millennials
- Mess-free samples reduce purchase anxiety and returns
- Content-driven SEO captures high-intent color searches
- Social presence across TikTok, Instagram, and Twitter builds community
The Future of Home is Curated
Clare proves that in a crowded market, focus beats scale. By owning the 'decision layer' of home improvement, they've created a defensible brand that transcends commodity pricing.
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Clare: Premium Designer Wall Paint & Supplies
Shop premium designer wall paint from Clare. Our curated, zero-VOC colors and mess-free samples make finding the perfect paint simple and inspiring.
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About clare.com
Shop premium designer wall paint from Clare. Our curated, zero-VOC colors and mess-free samples make finding the perfect paint simple and inspiring.
Company Overview
clare.com Social Media
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Technology Stack
clare.com uses 32 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Awin, Microsoft Ads, Pinterest Tag +3 more
Traffic & Audience
clare.com receives approximately 50.3K monthly visitors and ranks #723,667 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:21 on the site.
The majority of clare.com's traffic comes from undefined, undefined, .
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