cleanology.com
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Cleanology: The London Cleaning Giant That's Quietly Dominating
A $47.8M commercial cleaning company with surprisingly weak digital presence
Cleanology isn't your typical startup—it's a £47.8M commercial cleaning empire with 182 employees that somehow manages to rank #3 million globally. The real question isn't about their revenue, but why a company this size has traffic that looks like a local startup's.
"A £47.8M company with the digital footprint of a side project—this is B2B services at its most traditional."
The B2B Services Paradox
Cleanology operates in three major UK cities (London, Manchester, Leeds) serving premium offices, yet their organic search traffic is only 46%. For comparison, modern SaaS companies typically see 70-80% organic traffic. This suggests their growth is relationship-driven, not digital-first—a classic enterprise services model that's increasingly rare in 2024.
The Keyword Contradiction
Their top keywords reveal a fascinating split: 'cleanology' (140 monthly searches) shows brand awareness, but 'office cleaning services manchester' (60 searches) proves local intent. Yet they're also ranking for 'kanso fm edinburgh' (300 searches) and 'solvent stain removal' (290 searches)—queries that have zero relevance to their business. This screams SEO mismanagement or accidental rankings.
The tech stack tells another story: jQuery, Bootstrap, and Tailwind CSS—technologies that scream 'we built this once and never touched it again.' In an era of React and modern frameworks, Cleanology's website feels like a time capsule from 2018. Yet they're using Swiper for carousels and Lazy Loading—proof they're not completely asleep at the wheel.
- 3.5/5 Trustpilot rating with only 19 reviews—surprisingly low for a £47M company
- 38% direct traffic indicates strong brand recall in their niche
- Tech stack suggests minimal investment in digital infrastructure
- Top traffic source is 'undefined' countries (38.5%)—data quality issues or international reach?
The Old-School B2B Playbook Still Works
Cleanology proves you don't need digital dominance to build a £47.8M business—just relationships, operations, and relentless execution in the right markets.
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Professional Cleaning Company | Cleaning Services | Cleanology
Cleanology is a commercial cleaning company based in London, Manchester & Leeds. providing specialist office cleaning services. Discover more here!
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Reviews (19)
Thank you Cleanology
Great place to work for, full of opportunities and good relationships with fellow colleagues.
Great communication and lovely to deal with
I have been working with Domonic and Jade at Cleanology who have been nothing but; efficient, extremely polite and overall a pleasure to work with! I would definitely recommend Cleanology!
I am proud to be part of Cleanology
I am proud to be part of Cleanology! Great company, with great opportunities to grow and develop. Looking forward to growing more with them and my amazing payroll team 💛
Amazing company
I’m proud to work for such an amazing company. Their values align with mine, and we’re dedicated to providing top-notch commercial cleaning services. The team is professional, committed, and focused on creating clean environments for our clients.
great deep clean
We had a tough cleaning job of 3 cinemas - seats and carpets. The carpets came up a treat and the seats were much harder, but the guys worked really hard and there is a massive improvement. Great response from the office in co-ordinating the team and helping with a little extra carpet cleaning. Would highly recommend
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About cleanology.com
Cleanology is a commercial cleaning company based in London, Manchester & Leeds. providing specialist office cleaning services. Discover more here!
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Technology Stack
cleanology.com uses 19 technologies across their website including HSTS, Cloudflare Turnstile, Webflow, jsDelivr, and more.
Security
HSTS, Cloudflare Turnstile
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Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
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LinkedIn Insight Tag, Facebook Pixel
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LiveChat
Traffic & Audience
cleanology.com receives approximately 7.7K monthly visitors and ranks #3,103,134 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:09 on the site.
The majority of cleanology.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about cleanology.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cleanology.com directly at https://cleanology.com.