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Clearly.ca: The Canadian Eye Care Juggernaut
How 193 employees generate $30M+ revenue and 1M+ monthly visits in a crowded market
While Warby Parker grabbed US headlines, Clearly.ca quietly built a Canadian vision empire with 1M+ monthly visitors and 61K+ reviews. This is the story of a bootstrapped legacy player that outmaneuvered giants by owning the logistics game.
"Clearly proves you don't need 500 employees to dominate a market—you need 193 who execute flawlessly."
The Traffic Moat
With 53% organic search traffic and 41% direct traffic, Clearly has achieved what most DTC brands dream of: brand recognition that bypasses paid ads. Ranking for 'glasses' (174K monthly searches) and 'blue light glasses' (111K searches) isn't luck—it's a decade of SEO mastery. They're not buying attention; they're earning it.
The 193-Person Powerhouse
At 193 employees generating $30.8M, that's $159K revenue per employee—leaner than most SaaS companies. Their leadership team is hyper-focused: Tim Desmond on Technical Support, Julie Wojciechowski on Fulfillment, Pasha Bayat on Operations. This isn't a bloated org; it's a precision instrument. Every hire serves the machine.
The tech stack tells the story of a modern, performance-obsessed operation. They're running Vite for speed, PWA for mobile dominance, and lazy loading for conversion optimization. Clearly isn't a legacy retailer duct-taping e-commerce—they're a tech company that happens to sell glasses.
- Brand moat: 50K+ monthly searches for 'clearly' alone
- Trust engine: 61K Trustpilot reviews (4.4/5) = social proof at scale
- Traffic diversification: 53% organic vs 41% direct = resilience
- Canadian dominance: 91% traffic from home market
The Quiet Giant
While startups chase hype, Clearly chases margins. 193 people. $30M revenue. 1M+ visitors. This is what B2C2C looks like when you skip the PR and build the machine.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsHow is Clearly's SEO?
Meta Tags
Clearly Official Store Canada
Buy glasses, sunglasses and contact lenses online at Clearly. Unbeatable prices, a wide selection of top brands’ frames and lenses. Shop now
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Clearly
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Reviews (20)
Quality product line
Quality product line, exactly as advertized, fairly priced, well packaged, and promptly shipped.....a great deal, Thanks!!!
Been using clearly to order lenses for years! They never disappoint
Been using clearly to order lenses for many years and they never disappoint! Always deals and discounts
Hi Anastasia, we're happy to hear that you've had consistently positive experiences ordering lenses from us over the years! We appreciate your continued support and value your feedback! - MD
Fast
Fast, affordable, inexpensive
Hi Barbara, we’re glad you found our service fast and affordable. Thanks for your feedback! - MD
Fast shipping but a bit expensive
Fast shipping but a bit expensive. Used to be free and I’d get me lenses in a day or two, now there’s a charge. Overall good experience though.
Hi Joe, we appreciate your feedback and are glad you had a good experience. We acknowledge the shipping charge change and its impact on delivery time. Thank you! - MD
They fit perfectly love the price and…
They fit perfectly love the price and that I can do all on the computer arrived before the set date it said it it would
We're happy to hear that the product fits perfectly and that you love the price! We're also glad the order arrived early and that you found the online process convenient. Thanks for your feedback. -AQ
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About clearly.ca
Buy glasses, sunglasses and contact lenses online at Clearly. Unbeatable prices, a wide selection of top brands’ frames and lenses. Shop now
Company Overview
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Technology Stack
clearly.ca uses 17 technologies across their website including Sentry, Amazon S3, Cal.com, and more.
Error Tracking
Sentry
Cloud & Hosting
Amazon S3
Scheduling
Cal.com
Reviews
Trustpilot
E-commerce & Payments
Klarna
Tag Managers
Tealium
Traffic & Audience
clearly.ca receives approximately 1.1M monthly visitors and ranks #34,584 globally. The website has a bounce rate of 36% with visitors viewing an average of 7.0 pages per visit. Users spend an average of 3:59 on the site.
The majority of clearly.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about clearly.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clearly.ca directly at https://clearly.ca.