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lenscrafters.com
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lenscrafters.com

GrowingVisit3.3M/mo$3M2125 Leads
Deep Dive

LensCrafters: The 100% Brand That Won't Scale

A $3.3M revenue giant trapped in a low-tech, high-touch model

LensCrafters.com is a digital ghost haunting a 1990s brick-and-mortar empire. With 3.3M monthly visits and a $3.3M revenue footprint, it represents the ultimate paradox in optical retail: massive digital traffic with anemic conversion, proving that in the age of algorithms, human touch still reigns supreme.

3.3M
monthly visits
#12,987
global rank
51%
organic search
40%
direct traffic
356K
backlinks
3.2/5
trustpilot rating

"They own the keyword 'lenscrafters' with 188K monthly searches, yet their digital funnel is a leaky bucket designed for appointment booking, not commerce."

The Traffic Mirage

LensCrafters commands 90.9% of its traffic from undefined geographies—likely the US—yet this dominance is superficial. The 51% organic search share reveals a brand relying on name recognition rather than discovery. Users search 'lenscrafters near me' (10K monthly volume) to find physical locations, not to buy online. This is a directory service masquerading as an e-commerce platform.

The Revenue Reality Check

With only $3.3M in revenue and 21 employees, LensCrafters operates at a staggering $157K per employee—suggesting either extreme efficiency or a business model that doesn't scale. The 356K backlinks indicate strong legacy authority, but the absence of detected modern tech stack signals a digital infrastructure frozen in time. This isn't growth; it's maintenance.

The Trustpilot rating of 3.2/5 with 839 reviews tells the real story: customers tolerate the brand for convenience, not delight. In an industry where Warby Parker built a digital-native empire, LensCrafters remains tethered to its brick-and-mortar DNA. The website serves as a sophisticated appointment scheduler rather than a transaction engine—a digital front door to physical stores that can't be replicated online.

  • Legacy brand equity (188K monthly branded searches) masks digital weakness
  • Physical-first model creates a conversion ceiling no SEO can fix
  • 356K backlinks suggest historical SEO dominance now decaying
  • No detected modern tech stack indicates dangerous technical debt
No e-commerce capability
Dominant branded search presence
No modern tech stack detected
High direct traffic (40%)
Low Trustpilot scores (3.2/5)
Massive backlink authority
Revenue per employee lags digital natives
Physical infrastructure moat

The Digital Divide Is Structural

LensCrafters proves that in healthcare-adjacent verticals, trust and physical presence still beat pure digital play—but the window for hybrid models is closing fast.

How much traffic does Lenscrafters get?

Traffic & Engagement

3.1M
Monthly Visits
+15.2%
4.5
Pages/Visit
7:09
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend+36%
2.3M
Oct 2025
Oct
2.7M
Nov 2025
Nov
3.1M
Dec 2025
Dec

Rankings

#18,405
Global Rank
#4,059
United States Rank
Retail
Category

Backlinks & Authority

356.2K
Backlinks
15.5K
Ref. Domains
64
Authority Score
Low
Penalty Risk
Backlinks Trend-35%
548.4K
Jul 2025
Jul
488.4K
Aug 2025
Aug
442.7K
Sep 2025
Sep
419.6K
Oct 2025
Oct
393.6K
Nov 2025
Nov
356.2K
Dec 2025
Dec

Search Traffic

Organic
2.2M
Paid
76.5K

Top Organic Keywords

#1lenscrafters
550,000 vol21.0%
#1lens crafters
60,500 vol2.3%
#3glasses
246,000 vol1.0%
#1prescription glasses
74,000 vol0.9%
#1eyeglasses
60,500 vol0.7%

Where is Lenscrafters's audience located?

🇺🇸United States96.1%
🇨🇦Canada1.2%
🇹🇭Thailand0.9%
🇮🇳India0.4%
🇵🇭Philippines0.2%

Device Distribution

Desktop26.2%
Mobile73.8%

What keywords does Lenscrafters rank for?

5 keywords
1lenscrafters188.8K vol$2.44
2lens crafters17.5K vol$2.45
3lenscrafter6.8K vol$2.56
4lenscrafters near me10.2K vol$1.31
5lens crafter5.5K vol$2.45

What is Lenscrafters's revenue?

$3M
Annual Revenue
21
-12%
Employees
$159K
Revenue/Employee
Mason, United States
Headquarters

Who works at Lenscrafters?

Loading leads...

What do customers think of Lenscrafters?

LensCrafters

LensCrafters

3.2
839 reviews
✓ Claimed

Categories

Eye Care Center#undefinedGlasses Store#undefinedSunglasses Store#undefinedOptical Products Manufacturer#undefinedContact Lenses Supplier#undefined

Activity & Engagement

Reply Rate
92.3076923076923%
Avg. Reply Time
2.0 days
Claimed Date
10/13/2022

Contact Information

Address:
4000 Luxottica Place
Mason, US

Reviews (20)

Filter by rating:
Daniel McGuire
1/11/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/9/2026
I went in to the Lens Crafters Billings

I went in to the Lens Crafters on 24th Ave in Billings Montana. I was hoping they had the same frame as my glasses because the lenses are fine but I’ve done bad things to both side arms. A new girl and I were looking to see if we could find it, she had only been there three days and was very good. Had she not told me she was new, I would never have known. Then an employee named Brian Menahan asked if he could help and I explained my problem. He said he could fix them. He did and gave them back, good as new. Charged me nothing. I am very impressed with the service and employees of the store. 5 stars and I’d recommend them without hesitation.

Company Response1/13/2026

Thank you for your review! We appreciate your feedback! If you need any additional assistance, please contact us directly or go to our website for more information!

customer
1/9/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/6/2026
I received my Oakley eyeglasses a few…

I received my Oakley eyeglasses a few days ago. It was the first time ever I didn't have to adjust to new eyewear. They did such a good job that I ordered another pair.

Company Response1/13/2026

Thank you for your review! We appreciate your feedback! If you need any additional assistance, please contact us directly or go to our website for more information!

Ibs RHIMT
1/9/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/9/2026
Great in store service

Great in store service. Really helpful with trying to find a good pair of glasses

Company Response1/13/2026

Thank you for your review! We appreciate your feedback! If you need any additional assistance, please contact us directly or go to our website for more information!

Deborah Clemence
1/5/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/5/2026
SHOCKED by free repair!

I bought my prescription eyeglasses at LensCrafters years ago. They have progressive lenses and were specially treated because I spend many hours on the computer every day. They were quite expensive so when I stumbled and they fell off and broke - I was crushed! I took a chance and stopped in to see if they could be repaired, fully expecting them to have to send them out for repair at a significant cost. That is not what happened! The woman was pleasant and said of course they could repair them and asked me to take a seat. After waiting about 5 minutes she came out, polishing the lenses with my fully restored glasses - at no charge! I couldn't believe it! THIS WAS REAL CUSTOMER SERVICE that we rarely see anywhere anymore!

Company Response1/6/2026

Thank you for your review! We appreciate your feedback! If you need any additional assistance, please contact us directly or go to our website for more information!

Knowurrites
1/5/2026
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 12/27/2025
Customer service surprise

So, I stopped in the Tyler Mall location just to set up a future appointment and got immediate service. Never thought on a busy Saturday afternoon I could get an eyeglass and contact lens exam on a 6 minute wait. My technicians were prompt, thorough and discussed my options for exams by the doctor . My doctor was also thorough and explained the new technology! Great service!

Company Response1/6/2026

Thank you for your review! We appreciate your feedback! If you need any additional assistance, please contact us directly or go to our website for more information!

Frequently Asked Questions about Lenscrafters

What is Lenscrafters's Revenue?
Lenscrafters generates approximately $3M in annual revenue. With 21 employees, that's $158,900 per employee.
How fast is Lenscrafters growing?
Lenscrafters has grown by 15.2% in the last 6 months according to traffic data. employee count has changed by -12% year over year.
How do people interact with Lenscrafters?
When visiting Lenscrafters, visitors view an average of 4.5 pages per visit, and spend around 7:09 on the site, and the bounce rate is 50.0%.
How do people find Lenscrafters?
750.7K people (24%) visit Lenscrafters directly. 2.2M (73%) find them through organic search. 76.5K (2%) come through paid advertising.
Who uses Lenscrafters?
Lenscrafters's top market is United States with 3.0M visitors (96.1%). Canada is 2nd with 35.8K (1.2%). Thailand is 3rd with 26.5K (0.9%).
Who are Lenscrafters's competitors?
Lenscrafters's main competitors include America's Best Contacts and Eyeglasses. These companies operate in similar markets and compete for the same customer base.
What do customers think of Lenscrafters?
Lenscrafters has a Trustpilot score of 3.2 out of 5 (3 stars) based on 839 customer reviews.

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About lenscrafters.com

Company Overview

lenscrafters.com
Website
health
Industry
#12,987
Global Rank
3.3M
Monthly Visitors
25+
Employees

Traffic & Audience

3.3M
Monthly Visits
42%
Bounce Rate
5.7
Pages/Visit
3:49
Avg. Duration

lenscrafters.com receives approximately 3.3M monthly visitors and ranks #12,987 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 3:49 on the site.

The majority of lenscrafters.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is lenscrafters.com?
lenscrafters.com is a website that you can visit at https://lenscrafters.com. Use TechList.ai to discover the technologies, analytics, and company information about lenscrafters.com.
How popular is lenscrafters.com?
lenscrafters.com receives approximately 3.3M monthly visitors and ranks #12,987 globally. Traffic is growing by 34.9% month-over-month.

Related Searches

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This page provides publicly available information about lenscrafters.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lenscrafters.com directly at https://lenscrafters.com.