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cleaverbrooks.com

18 technologies
VerifiedVisit41.1K/mo$111M79218 Tech25 Leads
Deep Dive

Cleaver-Brooks: The $110M Industrial Titan

Inside the boiler room solutions giant that quietly dominates heavy industry.

While Silicon Valley obsesses over software, Cleaver-Brooks commands a $110M revenue stream from physical steel, steam, and industrial heat. This isn't a startup; it's a century-old infrastructure backbone that proves heavy industry remains a massive, lucrative market.

$110.9M
Annual Revenue
792
Employees
41K+
Monthly Visits
49%
Organic Traffic

"They don't sell boilers; they sell 'complete boiler room solutions'—a subtle but massive shift from product to service."

The Physical Digital Hybrid

Cleaver-Brooks isn't just manufacturing; they're a service ecosystem. With 49% organic traffic, they own the search intent for industrial boiler parts and maintenance. Their tech stack—Zendesk for support, Salesforce for community—shows a company digitizing heavy industrial workflows without losing their mechanical roots.

The Traffic Paradox

Despite a global rank of #736,200, they capture 41K monthly visits with 43% direct traffic. This is the hallmark of a brand with deep institutional loyalty. Engineers don't stumble upon Cleaver-Brooks; they search for 'cleaver brooks 056-00021' by part number. It's a high-intent, low-volume goldmine.

  • Dominant search term: 'cleaver brooks' (2.7K monthly volume)
  • Niche technical queries: 'cleaverbrooks piping diagram' (190 monthly)
  • Direct traffic strength: 43% of total visits
No VC funding or public valuation
Steady $110M revenue stream
No flashy consumer-facing brand
792 specialized employees
Traffic volume is modest compared to tech giants
Deep moat in industrial parts & maintenance

The leadership team—led by CEO Bart Aitken—operates in a space where 'simple steam' is the marketing hook. They target facility managers and engineers with webinars and technical diagrams, not viral content. It's a B2B play that prioritizes reliability over growth hacking.

The Untapped Industrial Playbook

Cleaver-Brooks proves that in heavy industry, digital transformation isn't about disrupting—it's about digitizing the service layer of a physical product. For investors, this is a stable cash cow; for founders, it's a masterclass in vertical integration.

What tech stack does Cleaverbrooks use?

38 detected
Backend Frameworks1
CDN1
Cloud & Hosting1
Customer Support1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics20
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
C
Cloudflare
G
Google APIs
G
Google Tag Manager
G
Google Analytics
H
Hotjar
L
LinkedIn Insight Tag
F
Facebook Pixel
G
Google DoubleClick
L
LinkedIn
F
Facebook
P
Pardot
G
Google Ads
T
Tracking Pixel

How much traffic does Cleaverbrooks get?

Traffic & Engagement

41.1K
Monthly Visits
2.1
Pages/Visit
0:44
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+2%
40.4K
Oct 2025
Oct
40.8K
Nov 2025
Nov
41.1K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
43%
Social
1%
Referrals
5%
Email
0%
Paid
1%

Where is Cleaverbrooks's audience located?

🌍61.7%
🌍9.4%
🌍7.0%
🌍3.5%
🌍3.2%

What keywords does Cleaverbrooks rank for?

5 keywords
1cleaver brooks2.7K vol$3.65
2cleaverbrooks piping diagram190 vol
32" 1/2 13 setup stu300 vol
4cleaver brooks boiler540 vol$4.26
5cleaver brooks 056-00021240 vol

How is Cleaverbrooks's SEO?

Meta Tags

title46 chars

Cleaver-Brooks: Complete Boiler Room Solutions

description145 chars

Cleaver-Brooks is your total solution provider for boilers and boiler room systems, including rentals, maintenance programs, parts, and training.

languageEN-US

H1 Tags

h1MEET THE SIMPLE STEAM TEAM
h1Boiler Room Solutions
h1The LVR Electric Hydronic Boiler

Schema Types

OrganizationWebPageOrganizationOrganization

Who works at Cleaverbrooks?

Loading leads...

What do customers think of Cleaverbrooks?

Cleaverbrooks

Cleaverbrooks

0.0
0 reviews

Categories

Boiler Supplier#undefinedHeating Contractor#undefinedGas Installation Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Cleaverbrooks

What is Cleaverbrooks's Revenue?
Cleaverbrooks generates approximately $111M in annual revenue. With 792 employees, that's $140,000 per employee.
What does Cleaverbrooks do?
Cleaver-Brooks is your total solution provider for boilers and boiler room systems, including rentals, maintenance programs, parts, and training.
How fast is Cleaverbrooks growing?
Cleaverbrooks employee count has changed by 5% year over year.
What technologies does Cleaverbrooks use?
Cleaverbrooks uses 18 technologies across their website including Maps, Fonts, Backend Frameworks. Key technologies include Google Maps, Google Fonts, ASP.NET.
Who are Cleaverbrooks's competitors?
Cleaverbrooks's main competitors include Southeastern Engineering, Force Motor Co, MEPPERS, ClarkDietrich Engineering Services, Breedlove Land Planning. These companies operate in similar markets and compete for the same customer base.
What do customers think of Cleaverbrooks?
Cleaverbrooks has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Cleaverbrooks?

What are Cleaverbrooks's key pages?

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About cleaverbrooks.com

Cleaver-Brooks is your total solution provider for boilers and boiler room systems, including rentals, maintenance programs, parts, and training.

Company Overview

cleaverbrooks.com
Website
heavy_industry_and_engineering
Industry
#736,200
Global Rank
41.1K
Monthly Visitors
18
Technologies
25+
Employees

cleaverbrooks.com Key Pages

Contact cleaverbrooks.com

Technology Stack

cleaverbrooks.com uses 18 technologies across their website including Google Maps, Google Fonts, ASP.NET, and more.

Maps

Google Maps

Fonts

Google Fonts

Backend Frameworks

ASP.NET

CDN

cdnjs

Cloud & Hosting

Cloudflare

Advertising

LinkedIn Insight Tag, Facebook Pixel

Traffic & Audience

41.1K
Monthly Visits
45%
Bounce Rate
2.1
Pages/Visit
0:44
Avg. Duration

cleaverbrooks.com receives approximately 41.1K monthly visitors and ranks #736,200 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:44 on the site.

The majority of cleaverbrooks.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cleaverbrooks.com?
Cleaver-Brooks is your total solution provider for boilers and boiler room systems, including rentals, maintenance programs, parts, and training.
What technologies does cleaverbrooks.com use?
cleaverbrooks.com uses 18 technologies including Google Maps, Google Fonts, and 12 more. View the full tech stack analysis above.
How do I contact cleaverbrooks.com?
You can contact cleaverbrooks.com through their contact page.
What are cleaverbrooks.com's social media accounts?
cleaverbrooks.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is cleaverbrooks.com hiring?
Check cleaverbrooks.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is cleaverbrooks.com?
cleaverbrooks.com receives approximately 41.1K monthly visitors and ranks #736,200 globally.

Related Searches

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This page provides publicly available information about cleaverbrooks.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cleaverbrooks.com directly at https://cleaverbrooks.com.