cleveland.com
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Cleveland.com: The Local News Powerhouse That's Actually Winning
How 88 people built a digital media empire with 11M monthly visits
While most local news outlets are dying, cleveland.com is thriving with 11.6 million monthly visits. This isn't your grandfather's newspaper—it's a lean, digital-first operation that has cracked the code on hyperlocal dominance in the post-print era.
"88 people generating $18M in revenue with 11M monthly visits—that's 125K visits per employee. Most media companies need 10x that headcount for similar reach."
The SEO Juggernaut Strategy
Cleveland.com dominates search with 34% organic traffic, but the real story is in their keyword strategy. They rank for hyper-specific terms like 'Shedeur Sanders' (593K monthly searches) and 'Tylor Chase' (1.5M searches)—not just 'Cleveland news.' They're capturing sports fans, local celebrities, and breaking news queries that drive massive traffic. This is SEO arbitrage at its finest: targeting high-volume, low-competition keywords that national outlets ignore.
The Direct Traffic Moat
58% direct traffic is extraordinary for a digital media property. This indicates brand loyalty that most publishers can only dream of. People aren't just finding them through Google—they're typing 'cleveland.com' directly. This creates a defensive moat: algorithm changes can't hurt you when readers come straight to your site. It's the difference between being a content farm and a trusted destination.
The tech stack reveals a modern, efficient operation: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development. PWA implementation ensures mobile performance, while RSS feeds support syndication. They're using Google Analytics and Tag Manager for measurement, plus Zendesk for customer support. No bloated legacy systems—just pragmatic tools that scale.
- Sports content drives the engine: 'Cavs' and '49ers' keywords reveal their sports-first strategy
- Hyperlocal meets national: They blend Cleveland-specific content with trending topics like Shedeur Sanders
- Lean operations: 88 employees vs. traditional newsrooms of 300+ for similar reach
- Diversified revenue: $18M from ads, subscriptions, and partnerships
- Social distribution: Active on Twitter, YouTube, Facebook, and Instagram with tailored content
The Blueprint for Local Media Survival
Cleveland.com proves that with the right strategy, lean teams can beat giants. They're not waiting for the industry to recover—they're building the future of local news today.
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Open Graph Image
https://media.cleveland.com/static/cleve/static/img/logos/logo_fb.jpg
Meta Tags
Cleveland OH Local News, Breaking News, Sports & Weather
Get the latest Cleveland, OH news, sports, and breaking updates. View daily weather and top stories from Cleveland, Akron and beyond on cleveland.com.
Get the latest Cleveland, OH local news, sports, weather, entertainment and breaking updates on cleveland.com
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About cleveland.com
Get the latest Cleveland, OH news, sports, and breaking updates. View daily weather and top stories from Cleveland, Akron and beyond on cleveland.com.
Company Overview
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Technology Stack
cleveland.com uses 17 technologies across their website including Font Awesome, Google Fonts, DataDome, DoubleClick Floodlight, and more.
Fonts
Font Awesome, Google Fonts
Security
DataDome
Advertising
DoubleClick Floodlight
Forms
Typeform
Scheduling
Cal.com
Customer Support
Zendesk
Traffic & Audience
cleveland.com receives approximately 11.7M monthly visitors and ranks #5,608 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:32 on the site.
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This page provides publicly available information about cleveland.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cleveland.com directly at https://cleveland.com.