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Cleverea: The 'Super App' for Spanish Homes
Why bundling insurance, utilities, and connectivity isn't just a feature—it's a $13.9M business model.
Imagine managing your home's insurance, fiber internet, mobile plan, and electricity from a single dashboard. That's not a future vision; it's the reality Cleverea has built for 70,000 monthly visitors in Spain. They aren't just selling policies—they're selling the elimination of life's administrative friction.
"Cleverea isn't competing on price; they're competing on cognitive load. By aggregating household services, they become the operating system for the Spanish home."
The Niche Strategy
While traditional insurers fight for broad market share, Cleverea dominates specific, high-intent keywords. They rank for 'seguro patinete electrico' (5,010 monthly searches) and 'seguro por dias' (2,290 monthly searches). This laser focus on micro-mobility and short-term coverage captures a younger, digital-native demographic that legacy insurers struggle to reach. They aren't just selling insurance; they're insuring the modern lifestyle.
The Growth Engine
With 60% of traffic coming from organic search, Cleverea has mastered SEO in a regulated industry. Their blog content—like articles on electric scooter certification—serves as a top-of-funnel magnet. This content strategy converts curiosity into commerce. The result? A sustainable acquisition channel that scales without the heavy ad spend typically associated with insurance.
The product stack is a masterclass in cross-selling. Once a user buys insurance for their electric scooter, the app naturally suggests mobile plans or fiber internet. This ecosystem approach increases customer lifetime value (LTV) while lowering the blended customer acquisition cost (CAC). It’s a flywheel that traditional single-product insurers simply cannot replicate.
- Aggregated Services: Insurance + Utilities + Connectivity in one app.
- SEO Dominance: Capturing high-intent, long-tail keywords in the Spanish market.
- Tech Agility: Uses a modern stack (Tailwind, React/Ant Design) to iterate quickly on mobile.
- Trust Building: 2,502 Trustpilot reviews (3.6/5) provide social proof in a low-trust industry.
The 'Super App' Playbook
Cleverea proves that in fragmented markets, the aggregator wins by simplifying complexity.
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Tus seguros y contratos del hogar en una sola App | Cleverea ®
Todos tus contratos del hogar en un mismo sitio. Contrata tus seguros, fibra y móvil 100% online ⭐ Más fácil ⭐ Más barato ⭐ Mejor servicio
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Cleverea
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Reviews (8)
I still wait for the confirmation of my…
I still wait for the confirmation of my uploads
Hi Sandro! Thank you for your review. We have sent by WhatsApp the confirmation that your documentation is validated correctly. Have a nice day 🤗💙.
Muy bien
I have two insurances from Cleverea, for car and motorcycle. It's my first time when I took it in Spain. Looks good and have normal prices comparing to others. Also everything was done online in few minutes. Everything is clear and solid.
Thank you Patryk, for your comments! We hope to be by your side for many years, providing protection and peace of mind 😍🙌 Welcome to Cleverea!
The process is very good
The process is very good
¡Welcome to Cleverea Mouaad Mouhout! We are very happy to see that you are satisfied with our services 🥰🚗
Straight forward and easy
Straight forward and easy
¡Muchas gracias, Susanne! 🚗✨
Wholly Recommended
Cleverea completely deserves the high praise they have received on Trustpilot. I took out an insurance policy for my bike and unfortunately shortly after doing so was involved in an accident. They really live up to their promises. Modern (everything is on the app), user-friendly (they respond quickly) and fantastic value (the coverage is great and you can select what to include and exclude from your own policy making it customisable to your needs). Highly recommended
Hello Robert! We are very happy to receive your comment, we are a team committed to the satisfaction of our customers and we are delighted to know that your claim has been processed diligently. Thank you very much Robert, Greetings! 😉✌🚲🔐✨
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About cleverea.com
Todos tus contratos del hogar en un mismo sitio. Contrata tus seguros, fibra y móvil 100% online ⭐ Más fácil ⭐ Más barato ⭐ Mejor servicio
Company Overview
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Technology Stack
cleverea.com uses 24 technologies across their website including Leaflet, HSTS, Webflow, and more.
Maps
Leaflet
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
cleverea.com receives approximately 69.6K monthly visitors and ranks #369,368 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 3:27 on the site.
The majority of cleverea.com's traffic comes from undefined, undefined, .
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