clickorlando.com
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ClickOrlando: The Local News Behemoth
How a CBS affiliate built a $37M digital empire in Orlando's backyard
ClickOrlando isn't just a website—it's a digital fortress built on the bones of traditional broadcast. With 2.9M monthly visits and a $37.7M revenue engine, this CBS affiliate has mastered the art of monetizing local attention in the age of algorithmic chaos.
"They don't chase viral moments—they own the neighborhood conversation."
The Local Moat
While national media fights for global eyeballs, ClickOrlando dominates a hyper-local battlefield. Their 48% direct traffic proves they've become Orlando's digital town square—people don't stumble upon them; they seek them out. This isn't SEO luck; it's brand authority built through decades of broadcast credibility translated into digital trust.
The Traffic Paradox
Here's the counterintuitive insight: 39% organic search traffic seems low for a digital-native player. But that's the point. ClickOrlando isn't a digital startup pretending to be media—they're a media company that owns digital. Their direct traffic dominance (48%) reveals a mature audience that bypasses Google entirely, going straight to the source. This is the holy grail local news has been chasing.
The keyword strategy tells the real story. 'Weather Orlando' and 'Orlando weather' dominate their top terms—not clicks on sensational headlines. This is utility-driven traffic. When Florida residents need hurricane updates or daily forecasts, they don't trust generic weather apps; they trust their local CBS affiliate. This predictability creates a revenue floor that national competitors can't replicate.
- Broadcast-to-digital conversion mastery: 167 employees generating $37.7M revenue
- Direct traffic moat: 48% bypass search engines entirely
- Utility-first SEO: Weather dominates keywords, not clickbait
- Social ecosystem: 4 platforms, integrated content strategy
- Tech stack modernity: Tailwind, PWA, lazy loading—modern tools for legacy business
The Local News Blueprint
ClickOrlando proves that in the digital age, being local isn't a limitation—it's the ultimate competitive advantage. National media fights for scraps while they own their backyard.
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ClickOrlando l Orlando, Florida News, Local Headlines l WKMG News 6
ClickOrlando.com, powered by News 6, has the latest local breaking news and headlines from Orlando, Florida. Get Orlando, Fla., local TV news, Orange County, Fla., headlines, national news, videos and more from CBS TV's local affiliate in Orlando, Fla., WKMG - Orlando's News 6.
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About clickorlando.com
ClickOrlando.com, powered by News 6, has the latest local breaking news and headlines from Orlando, Florida. Get Orlando, Fla., local TV news, Orange County, Fla., headlines, national news, videos and more from CBS TV's local affiliate in Orlando, Fla., WKMG - Orlando's News 6.
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Technology Stack
clickorlando.com uses 18 technologies across their website including Cloudinary, Font Awesome, Amazon S3, and more.
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Cloudinary
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Font Awesome
Cloud & Hosting
Amazon S3
Privacy & Consent
Osano
Advertising
DoubleClick Floodlight, TikTok Pixel
Customer Support
Zendesk
Traffic & Audience
clickorlando.com receives approximately 2.9M monthly visitors and ranks #26,015 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:57 on the site.
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