In the industrial safety training market, ClickSafety isn't just playing the game—they own the board. With 64% direct traffic and a $10.2M revenue from 69 employees, they've turned OSHA compliance into a cash-flow machine that competitors can't crack.

"They don't sell safety training—they sell the card. And in compliance, the card is everything."

The keyword data reveals their playbook: 'chst' (89K monthly searches) and 'osha 10' (9.7K) dominate their strategy. They're not just capturing branded traffic—they're intercepting high-intent compliance searches. The 27% organic traffic share suggests they're still heavily reliant on direct relationships and word-of-mouth, a sign of deep industry penetration rather than digital marketing sophistication.

• 69 employees generating $148K revenue per head—exceptional efficiency
• Heavy industry vertical focus creates natural moat against generalist competitors
• Direct traffic dominance (64%) signals unassailable brand authority
• 319K backlinks suggest aggressive content and partnership strategy