clicksend.com
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ClickSend: The Unsung API Powerhouse
How a 95-person team built a $30M communication engine
While competitors chase AI buzzwords, ClickSend quietly powers millions of business communications daily. This isn't a flashy unicorn—it's a revenue-generating machine that proves you don't need to be a household name to dominate a niche.
"ClickSend isn't chasing AI hype—it's building the infrastructure that makes AI communication possible."
The Traffic Paradox
Here's the fascinating data contradiction: 58% of traffic is direct, yet they rank for 'sms bomber' with 44,790 monthly searches. This suggests two distinct user bases: developers who bookmark their API docs, and curious individuals testing SMS tools. The direct traffic dominance is a strong signal of product stickiness—users don't need to search, they just go.
The Revenue Efficiency Play
At $30.9M revenue with 95 employees, ClickSend generates ~$325K per employee. That's enterprise-grade efficiency without the enterprise bloat. Compare this to Twilio's ~$500K per employee—ClickSend is competing effectively while being more agile. Their secret? Focusing on the 'long tail' of business communication beyond just SMS.
The technology stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid UI development, PWA for mobile accessibility, and a suite of analytics tools (Google Analytics, Hotjar) that suggest a data-driven product team. They're not reinventing the wheel—they're building reliable infrastructure with modern, battle-tested tools.
- Multi-channel beyond SMS: Direct mail, voice, rich media—unusual in the API-first space
- 95 employees generating $30.9M = 325K/employee efficiency ratio
- 58% direct traffic indicates strong product retention and brand recall
- Trustpilot's 3,432 reviews at 4.0/5 shows they're serving SMBs effectively
The Quiet Giant in Business Communications
ClickSend proves that sustainable growth beats viral hype—especially when you're powering the communication backbone for thousands of businesses.
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ClickSend | Business SMS, Voice, Mail and More via Web or API | United States
Communicate with your customers and staff via SMS, voice, email, rich media, direct mail and more with ClickSend United States. From single to scale by web app, API or integration.
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Reviews (20)
It efficient
fantastic tool. Saves time.
Perfect service !!!
Perfect service !!!
Resolution for email to SMS discontinuation in Canada
This solution has provided exactly what we needed to continue delivering automated alarm SMS messages to our field staff via email to SMS function native to our SCADA system. The Canadian cell providers discontinued support for email to SMS delivery. So ClickSend is our intermediary, and it works seamlessly with excellent logging and at a very reasonable price.
Great experience so far
Great experience so far
This was a great experience
This was a great experience, I feel clicksend has implemented AI just right. It knows when to let you connect with a human.
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About clicksend.com
Communicate with your customers and staff via SMS, voice, email, rich media, direct mail and more with ClickSend United States. From single to scale by web app, API or integration.
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Technology Stack
clicksend.com uses 22 technologies across their website including Google Fonts, Ruby on Rails, PHP, and more.
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Google Fonts
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Ruby on Rails
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PHP
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Intercom
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Traffic & Audience
clicksend.com receives approximately 314.3K monthly visitors and ranks #122,354 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:17 on the site.
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