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The Unsung Titan of Plastics
Cloeren's $300M revenue machine powers the films you use daily
While consumer tech grabs headlines, a Texas-based manufacturer quietly commands a $300M revenue stream by engineering the invisible backbone of the plastics industry. Cloeren isn't building apps—it's building the extrusion heads that determine the quality of every plastic film, from food packaging to medical supplies.
"They don't sell plastic—they sell the technology that makes plastic production 15% more efficient. That's a far more defensible business."
The Hidden Infrastructure Play
Cloeren operates in the critical path of industrial manufacturing. Their custom-designed extrusion head systems directly impact yield and cost for major plastics producers. With 193 employees generating $300M revenue, that's $1.55M per employee—a productivity ratio that rivals many SaaS companies, but in heavy manufacturing. Their customer base includes the giants of packaging and films, yet they maintain a digital footprint that's deliberately understated.
Digital Footprint vs. Industrial Impact
Cloeren's web traffic reveals an interesting paradox: 5,887 monthly visits with 44% coming organically. The keywords tell the story—'plastindia' (1,770 monthly volume), 'k show' (640), and 'vacuum box' (550) are industry-specific terms that only insiders search. This isn't a company chasing broad consumer attention; it's a technical leader whose digital presence serves a highly specialized audience. Their social media presence across LinkedIn, Twitter, and YouTube is professional but not aggressive—exactly what B2B industrial clients expect.
The leadership team reflects this technical focus. CEO Peter Cloeren, COO George Hall, and VP of Engineering Chris Slaughter represent a hierarchy built on engineering excellence rather than marketing flair. The company's tech stack—jQuery, Tailwind CSS, Bootstrap—is pragmatic, not flashy. They use PWA (Progressive Web App) technology, which suggests a mobile-first approach for field engineers and clients, but they avoid the over-engineered complexity common in tech startups.
- $300M revenue with only 193 employees = exceptional efficiency
- 44% organic traffic indicates strong technical SEO for niche keywords
- Industry-specific keywords (PlastIndia, K Show) reveal global B2B focus
- Social presence is professional but not consumer-facing—correct for their market
- Leadership team is engineering-heavy, not sales-heavy
The Anti-Startup Success Story
Cloeren proves that industrial B2B can generate SaaS-like margins without the hype cycle
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Cloeren Incorporated - A Heritage of Performance
Cloeren provides high-performance, custom-designed extrusion head systems that help you improve yield, reduce costs and create new markets.
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About cloeren.com
Cloeren provides high-performance, custom-designed extrusion head systems that help you improve yield, reduce costs and create new markets.
Company Overview
cloeren.com Social Media
Technology Stack
cloeren.com uses 13 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager
Performance
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Web Standards
Twitter Cards, PWA
Traffic & Audience
cloeren.com receives approximately 5.9K monthly visitors and ranks #1,708,427 globally. The website has a bounce rate of 34% with visitors viewing an average of 10.2 pages per visit. Users spend an average of 2:19 on the site.
The majority of cloeren.com's traffic comes from undefined, .
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