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CloseTrak: The Quiet Title Company
A deep dive into Memphis' $2.7M real estate infrastructure play
In the hyper-competitive world of real estate tech, CloseTrak isn't chasing unicorns—it's building the plumbing. Operating out of Memphis with a lean 26-person team, this title company has quietly carved out a $2.7M revenue stream by mastering the unglamorous, essential backend of property transactions.
"They're not building a platform; they're building an infrastructure monopoly in the Memphis metro."
The Human Infrastructure
With just 26 employees generating $2.7M in revenue, CloseTrak achieves a remarkable $103,846 revenue per employee. This efficiency suggests a highly specialized, process-driven operation. Key personnel like Escrow Officer Leslie McKim and Pre-Closer Jenn Ocana represent the human face of what is otherwise a technology-enabled backend. They're not just processing paperwork; they're the trusted intermediaries in one of life's largest financial transactions.
The Traffic Paradox
The traffic data reveals a fascinating contradiction. With only 1,167 monthly visits and a global rank of #13,634,691, CloseTrak appears insignificant by digital metrics. Yet, 42% of traffic is direct—a sign of high brand recall and repeat business. This isn't a company chasing SEO keywords; it's a company that clients actively seek out by name. The organic search traffic (33%) is likely dominated by hyper-local, high-intent queries from real estate professionals in the Memphis area.
The keyword data is telling. Top searches include specific agent names ('Catherine Sparkman', 'John Hensley') and obscure transaction details ('series 66 is the sellers discount the same thing as the sellers concession'). This isn't broad market capture; it's deep integration into a local professional network. CloseTrak's clients aren't finding them through generic searches—they're searching for specific people and specific answers, and CloseTrak is the answer.
- Tech Stack: Built on modern frameworks (Tailwind CSS, Bootstrap) but remains lightweight (Owl Carousel, jQuery)
- Ownership: Appears to be part of Acrisure ecosystem (terms & privacy link to acrisure.com)
- Social Presence: Active on Facebook & Instagram, focusing on community engagement over viral content
The Anti-Platform Play
CloseTrak proves that in real estate, local trust beats global scale. They're not building an app to disintermediate the industry; they're building the trusted backend that makes the industry work. For investors and founders, this is a masterclass in profitable, sustainable niche dominance—no hype required.
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https://www.closetrak.com/wp-content/uploads/sites/156/2021/05/CloseTrak-Logo-SM.jpg
Meta Tags
Title Company - Memphis, Bartlett, Germantown, TN | CloseTrak, LLC
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Technology Stack
closetrak.com uses 21 technologies across their website including UserWay, Google Maps, Font Awesome, Google Fonts, and more.
Accessibility
UserWay
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Framer, WordPress
CDN
cdnjs
Traffic & Audience
closetrak.com receives approximately 1.2K monthly visitors and ranks #13,634,691 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of closetrak.com's traffic comes from .
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