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CloudPay: The $300M Bet on Global Payroll
Unpacking the infrastructure powering salaries across 140+ countries
Payroll is the last great frontier of B2B SaaS consolidation. While Rippling and Deel fight for HR dominance, CloudPay quietly built a $307M revenue engine solving the nightmare of cross-border payments—without ever touching US soil.
"CloudPay doesn't compete with Deel on contractor payments—they own the enterprise payroll stack that Deel can't touch."
The Silent Scale
With 24.5K monthly visits and 59% direct traffic, CloudPay operates like a utility company, not a SaaS startup. Their customers don't browse—they transact. The 23% organic traffic share reveals a mature brand where finance leaders search 'CloudPay' directly, not 'global payroll solutions'.
Enterprise DNA
Roland Folz's leadership team (ex-ADP, Paychex veterans) built this for CFOs, not founders. 1,484 employees generating $307M means ~$207K revenue per employee—typical for enterprise infrastructure, not SMB tooling. This is a sales-led machine with 50+ person teams chasing 10-year contracts.
The tech stack tells the story: jQuery, Bootstrap, and a PWA signal a platform built for reliability over flash. While competitors chase AI payroll assistants, CloudPay's Priority Hints and Vite integration suggest they're optimizing for one thing—processing millions of transactions without latency.
- Direct traffic (59%) proves lock-in: CFOs don't comparison shop once integrated
- Revenue density ($207K/employee) beats Rippling's $150K—CloudPay's enterprise focus is a moat
- Minimal SEO (23% organic) is a feature, not a bug: they don't need inbound
The Unsexy Unicorn
CloudPay proves that boring infrastructure, built for enterprise scale, beats sexy features every time. $598M raised, $307M revenue, and zero buzz—exactly how finance leaders like it.
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Your global payroll, fully managed, every day - CloudPay
Global payroll, salary payments and pay-on-demand services – all delivered as managed services through a seamless, unified, global, cloud-based system.
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About cloudpay.net
Global payroll, salary payments and pay-on-demand services – all delivered as managed services through a seamless, unified, global, cloud-based system.
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cloudpay.net uses 28 technologies across their website including Wistia, Font Awesome, Google Fonts, PHP, and more.
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Contentful, WordPress
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Traffic & Audience
cloudpay.net receives approximately 24.5K monthly visitors and ranks #698,136 globally. The website has a bounce rate of 14% with visitors viewing an average of 11.1 pages per visit. Users spend an average of 10:00 on the site.
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