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CluePoints: The AI That Catches What Humans Miss
How a Belgian startup turned risk-based monitoring into a $47M science
In a world where clinical trials fail 90% of the time, CluePoints isn't just selling software—it's selling certainty. Their AI doesn't just flag anomalies; it tells you which patients are lying, which sites are gaming the system, and which risks will kill a trial. And with 295 employees and $47M in revenue, they're betting big that pharma's future depends on algorithmic vigilance.
"They're not just monitoring data quality—they're weaponizing statistical outliers to audit human behavior in real-time."
The Pharma Insider's Playbook
CluePoints was founded by industry veterans who understand that clinical trials aren't failing because of science—they're failing because of data. Marc Buyse, the founder, literally wrote the book on statistical methods in clinical trials. The company's 53% direct traffic proves they're not marketing to startups; they're selling to the C-suite at Pfizer, Roche, and Novartis. These aren't website visitors—they're renewal decisions.
The $47M Question
With 295 employees, CluePoints is in that awkward scaling phase where enterprise software companies either hit escape velocity or get acquired. Their revenue per employee is ~$160k—healthy for B2B SaaS but not explosive. The real story is in their keywords: 'cluepoints' (980 monthly searches) beats 'rbqm' (910), suggesting brand recognition is finally outpacing category awareness. They've become the Kleenex of risk-based monitoring.
What makes CluePoints dangerous is their specificity. They don't try to be everything to everyone. Their tech stack—jQuery, Swiper, Tailwind—reveals they're not chasing the latest JavaScript frameworks. They're focused on delivering statistical power, not UI trends. The site loads fast because pharma execs won't wait for React to hydrate. Every choice screams 'we solve one problem and we do it better than anyone.'
- ICH E6 (R2) compliance isn't a feature—it's the entire product
- Their 'Central Statistical Monitoring' methodology is cited in 200+ papers
- The platform doesn't just find anomalies; it predicts which sites will fail
- Direct traffic dominance suggests they own the enterprise conversation
The Bet: Data Quality is the New Regulatory Moat
As FDA moves toward continuous oversight, CluePoints isn't selling software—they're selling survival. In a $200B clinical trial market, the companies that catch their own data errors first will be the ones that get drugs to market first. CluePoints is positioning itself as the immune system of modern pharma.
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Risk-Based Quality Management Software Solutions | CluePoints
CluePoints' Risk-Based Quality Management (RBQM) Software illuminates risks that could compromise patient safety, and enables compliance with ICH E6 (R2).
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About cluepoints.com
CluePoints' Risk-Based Quality Management (RBQM) Software illuminates risks that could compromise patient safety, and enables compliance with ICH E6 (R2).
Company Overview
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Technology Stack
cluepoints.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts
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PHP
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WordPress
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Cloudflare
Marketing Automation
HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
Traffic & Audience
cluepoints.com receives approximately 15.0K monthly visitors and ranks #1,567,334 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:39 on the site.
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