cluetivity.com
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Cluetivity: The AR Escape Room Engine
A €3M revenue bootstrapped play in the crowded escape room market
While the global escape room market is saturated with physical locations, Cluetivity is betting that the real money lies in selling the software to create them. They aren't building experiences; they are building the engine for everyone else to build experiences.
"They aren't selling tickets to an escape room; they are selling the keys to build one."
The B2B Pivot
Cluetivity operates in a high-volume, low-margin niche. With 21 employees generating $3M in revenue, they are pulling ~$142k per employee—a healthy efficiency ratio for a bootstrapped software shop. However, the traffic data reveals a disconnect: despite targeting enterprise clients, their top keywords like 'escape room' (202k volume) and 'giochi fuga' (1.4k volume) suggest they are still fighting for the same eyeballs as the B2C players.
The SEO Paradox
The site's traffic is modest (7,643 monthly visits) but highly concentrated. The top keyword 'escape room' commands the vast majority of search volume, yet Cluetivity ranks for it as a software provider. This is a double-edged sword: it brings in qualified leads looking for DIY solutions, but it also means they are competing directly with the very customers they hope to sell to.
The tech stack is modern and performant, utilizing Vite, Tailwind CSS, and core-js. This suggests a lean engineering team capable of rapid iteration. The absence of heavy enterprise frameworks indicates they prioritize speed and lightweight deployment—crucial for a product that needs to run on mobile devices in outdoor environments.
- Niche Dominance: They own the 'outdoor mobile AR' segment, avoiding the crowded VR/indoor hardware race.
- Bootstrapped Efficiency: $3M revenue with 21 employees indicates strong unit economics without VC dilution.
- Global Ambiguity: Traffic sources are undefined, hinting at a fragmented but potentially international customer base.
The Verdict: A Hidden Infrastructure Play
Cluetivity is a solid, profitable utility player in a flashy industry. For investors, the lack of explosive growth is a concern; for founders, it's a lesson in bootstrapped resilience in a niche vertical.
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Cluetivity | The Real World Gaming Platform
Create Outdoor, Mobile and Online Escape Games with the most powerful Augmented Reality Games Software for Leasure, Tourism, Events and more.
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About cluetivity.com
Create Outdoor, Mobile and Online Escape Games with the most powerful Augmented Reality Games Software for Leasure, Tourism, Events and more.
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cluetivity.com uses 28 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
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Traffic & Audience
cluetivity.com receives approximately 7.6K monthly visitors and ranks #2,808,126 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:10 on the site.
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