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Calira: The OS for Research Labs
How a German startup is quietly digitizing the backbone of scientific R&D
While the world obsesses over AI chips and quantum computing, a quiet revolution is happening in the basement labs of universities and pharma giants. Calira (formerly Clustermarket) isn't just booking equipment; they're building the operating system for the $2 trillion global R&D industry.
"The most valuable data isn't in the lab notebook—it's in the booking system. Calira is mining it."
The 21-Person Powerhouse
With just 21 employees, Calira generates an estimated $2.1M in revenue. That's over $100k per employee—remarkable efficiency for a B2B SaaS platform targeting the notoriously slow-moving scientific sector. Their secret? A laser focus on LabOps professionals, the unsung heroes who manage lab infrastructure. By solving their specific pain points—equipment scheduling, compliance tracking, utilization analytics—they've created a sticky product that becomes essential infrastructure once adopted.
The 70% Direct Traffic Moat
Here's the tell: 70% of Calira's traffic comes directly, not through search. This isn't a viral consumer app—this is a tool people bookmark and return to daily. The 25% organic search traffic is dominated by branded terms like 'clustermarket login' and 'clustermarket saxion' (likely a university partnership). This indicates strong brand recall and institutional adoption. The 161K monthly visits suggest hundreds of active labs using the platform daily.
The rebrand from Clustermarket to Calira signals a strategic pivot. While 'Clustermarket' evoked a marketplace, 'Calira' feels more like a platform—broader, more integrated. The tech stack reveals a modern, scalable architecture: Tailwind CSS for rapid UI development, GSAP for smooth animations, and jQuery for legacy compatibility. It's pragmatic engineering: fast, functional, and reliable. The 4.7/5 Trustpilot rating from 36 reviews shows they're delivering on promises in a sector where trust is currency.
- Institutional DNA: Strong university partnerships (Saxion reference) create a defensible moat
- Network effects: Each lab added makes the platform more valuable for the entire research community
- Data moat: Structured lab usage data is incredibly valuable for equipment manufacturers and facility planning
- High switching costs: Once integrated with lab workflows, replacement is painful
The Dark Horse of LabTech
Calira isn't just booking equipment—they're digitizing the invisible infrastructure of scientific progress. While VCs chase AI darlings, this 21-person team is building an indispensable platform for R&D. The question isn't if they'll scale, but how quickly they can capture the global research market.
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Calira | Smart equipment booking for R&D LabOps professionals
Calira (formerly Clustermarket). Give researchers an easy way to book equipment, improve equipment utilisation, and get structured lab usage data.
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Thanks Nathan!
The response was quick and thorough, with a custom video to ensure understanding. The response also addressed the issue we were having.
Great personal support
Great personal support, quick response to enquiries. Very helpful software for the daily routine.
A user-friendly tool
Cluster market has proved to be an extremely popular and user-friendly tool for us to book equipment and recover costs. It is simple and intuitive to use, but they respond very quickly if any assistance is required
Very Supportive team
Received great support from the team at clustermarket in setting up Bookkit to help manage our lab booking during the COVID 19 period. This positively impacted the lab organization and the app has been adopted for good.
Pretty convenient.
Pretty convenient to see which lane equipments will be available at what times.
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About clustermarket.com
Calira (formerly Clustermarket). Give researchers an easy way to book equipment, improve equipment utilisation, and get structured lab usage data.
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clustermarket.com uses 24 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, Webflow, and more.
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clustermarket.com receives approximately 161.2K monthly visitors and ranks #228,686 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:40 on the site.
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