clutch.ca
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Clutch: Canada's Used Car Disruptor
How a $362M-backed startup is rewriting the rules of buying cars online
In a market dominated by Craigslist and Kijiji, Clutch is proving that buying a used car doesn't have to be a nightmare of sketchy meetups and hidden problems. They've built a $137.8M business by turning used cars into a seamless e-commerce experience.
"Clutch isn't just selling cars—they're selling trust in a market that has none."
The Growth Engine
With 2.1M monthly visits and a #23,156 global rank, Clutch has achieved what most auto retailers fail to do: capture 47% organic search traffic while maintaining 46% direct traffic. This isn't accidental growth—it's a masterclass in brand building. Their search volume for 'clutch' alone (172K monthly) dwarfs their competitors' branded terms, showing they've become a category verb.
The Trust Playbook
In an industry where trust is the #1 barrier, Clutch's 780 Trustpilot reviews at 4.6/5 stars is their most valuable asset. While competitors like Autotrader (1.5M monthly searches) still dominate raw traffic, Clutch wins on experience. Their secret? Doorstep delivery and transparent pricing—eliminating the two biggest pain points of traditional used car buying.
The data reveals a fascinating paradox: Clutch's top competitors are still the legacy platforms (Kijiji, Autotrader) that they're actively disrupting. But Clutch isn't playing the same game—they're building a vertically integrated retail model that controls inventory, financing, and delivery. With $362M in funding, they have the war chest to outlast traditional players who can't move fast enough.
- Vertical integration: They own the entire stack from inspection to delivery
- Tech-first approach: PWA, React, and modern analytics stack for seamless UX
- Brand moat: 172K monthly branded searches prove they're building a category
- Omnichannel presence: Active on TikTok, Instagram, and LinkedIn for different demographics
The Bottom Line
Clutch is building the Amazon of used cars in Canada—and they're just getting started. With $137.8M in revenue and 2.1M monthly visitors, they've proven the model works. The question isn't if they'll scale—it's how fast traditional players will adapt before it's too late.
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Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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5 keywordsHow is Clutch's SEO?
Open Graph Image
https://www.clutch.ca:443/clutch-share-image.jpg
Meta Tags
Buy and Sell Used Cars Online | Clutch
Buy your next car online with Clutch — Canada’s largest online used car retailer. Browse hundreds of vehicles, secure financing, and enjoy doorstep delivery.
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Clutch
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Reviews (20)
Perfect process for me at the time
Very simple process and it takes away any potential stress!
Mitchell and Sukh were helpful in…
Mitchell and Sukh were helpful in expressing the process of selling and buying cars..I would definitely be another customer of clutch.
Amazing service
Amazing service. Fast, responsive communication. Made the whole selling experience smooth and fast. Payment sent super fast. A+++
Professional Team and Reliable Platform
Fast transaction and excellent service from a highly professional team. A trustworthy platform.
I had a great experience using clutch
I had a great experience using clutch. Easy, straight forward. Got paid right away. Would definitely recommend it and use it again
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About clutch.ca
Buy your next car online with Clutch — Canada’s largest online used car retailer. Browse hundreds of vehicles, secure financing, and enjoy doorstep delivery.
Company Overview
clutch.ca Social Media
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Technology Stack
clutch.ca uses 20 technologies across their website including Google Maps, Sentry, Amazon Web Services, AWS CloudFront, and more.
Maps
Google Maps
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Customer Support
Intercom
Traffic & Audience
clutch.ca receives approximately 2.1M monthly visitors and ranks #23,156 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:08 on the site.
The majority of clutch.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about clutch.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clutch.ca directly at https://clutch.ca.