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cmswire.com
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cmswire.com

20 technologies
VerifiedVisit149.6K/mo$5M3020 Tech3 Leads
Deep Dive

The Insider's Playbook on CMSWire

How a niche B2B media brand dominates the CX space with 5M professionals.

In the noise of the B2B tech media landscape, CMSWire doesn't shout—it whispers secrets to the people who actually run the industry. It’s not just a news site; it’s the central nervous system for 5 million customer experience (CX) and digital experience professionals.

$4.9M
Annual Revenue
149K
Monthly Visits
30
Employees
5M+
Pros Served Since 2003

"CMSWire proves that in B2B media, authority beats virality every time."

The Niche That Prints Money

CMSWire operates in a sweet spot that most generalist tech blogs miss: pure-play Customer Experience (CX) and Digital Experience (DX). While others chase broad tech trends, they laser-focus on the intersection of technology, service, and human interaction. With a lean team of just 30 employees generating nearly $5M in revenue, their efficiency ratio is the envy of the media world. They aren't chasing mass traffic; they are capturing high-value decision-makers.

Traffic Psychology

The traffic split tells a story of pure brand equity. With 44% direct traffic and 43% organic search, CMSWire isn't relying on paid ads or social firehoses. Nearly half their audience types 'cmswire.com' directly into their browser because it is a daily habit. This is the 'coffee and news' ritual for CX leaders. The high volume of branded keywords like 'scott clark cmswire' suggests that their editorial voice—specifically key writers—has become synonymous with the brand itself.

The technology stack reveals a pragmatic approach. They leverage heavy hitters like Tailwind CSS and Bootstrap for rapid UI development, but the real story is in their data layer. With Google Analytics, Tag Manager, LinkedIn Insight Tag, and DoubleClick Floodlight firing in tandem, CMSWire isn't just serving content; they are building a high-fidelity profile of every B2B decision-maker that visits. This allows them to offer premium ad targeting that justifies their revenue scale.

  • Dominant Brand Recall: 3,860 monthly searches for their exact brand name.
  • High-Value Audience: Targets professionals in the 'computers_electronics_and_technology' sector.
  • Lean Operations: Revenue per employee exceeds $160k, indicating high margins typical of digital media.
  • Social Proof: Active on X, Facebook, and LinkedIn, maintaining a professional presence where their audience lives.
Does not chase consumer tech trends.
Focuses exclusively on high-intent CX/DX professionals.
Does not rely on viral, low-intent social traffic.
Builds direct, habitual traffic relationships.
Does not have a massive, sprawling editorial team.
Operates with extreme efficiency and high revenue-per-head ratios.

The Unsung Giant of B2B Media

While TechCrunch grabs headlines, CMSWire quietly commands the CX ecosystem. It’s a masterclass in niche dominance.

What tech stack does Cmswire use?

35 detected
Video1
Cloud & Hosting1
Marketing Automation1
Scheduling1
Performance1
UI Libraries1
Frontend Frameworks2
Tracking & Analytics15
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
G
Google DoubleClick
G
Google Tag Manager
L
LinkedIn Insight Tag
F
Facebook Pixel
L
LinkedIn
G
Google Analytics
T
Tracking Pixel
F
Facebook
G
Google Static
G
Google APIs
G
Google AdSense

How much traffic does Cmswire get?

Traffic & Engagement

149.6K
Monthly Visits
1.6
Pages/Visit
0:25
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-5%
157.1K
Oct 2025
Oct
150.6K
Nov 2025
Nov
149.6K
Dec 2025
Dec

Traffic Sources

Search
43%
Direct
44%
Social
2%
Referrals
10%
Email
0%
Paid
1%

Where is Cmswire's audience located?

🌍31.1%
🌍3.8%
🌍3.8%
🌍3.0%
🌍3.0%

What keywords does Cmswire rank for?

5 keywords
1cmswire3.9K vol$7.74
2scott clark cmswire1.1K vol
3cmswire scott clark750 vol
4qualified51.5K vol$2.19
5cms wire620 vol$7.74

How is Cmswire's SEO?

Open Graph Image

OG Image preview
og:image

https://www.cmswire.com/-/media/d1e7366a40824f009bf63cebd79415a4.ashx

Meta Tags

title51 chars

Today's Customer Experience News & CX Industry News

description175 chars

Customer experience (CX) news and journalism. Serving 5 million CX & digital experience pros since 2003. CMSWire is the most respected source of CX industry news and research.

languageEN

H1 Tags

h1Customer Experience News, Research and Education
h1CMSWire asks for your consent to use your personal data to:
h1Manage your data

Schema Types

Unknown

Who works at Cmswire?

Loading leads...

What do customers think of Cmswire?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Cmswire

What is Cmswire's Revenue?
Cmswire generates approximately $5M in annual revenue. With 30 employees, that's $164,000 per employee.
What does Cmswire do?
Customer experience (CX) news and journalism. Serving 5 million CX & digital experience pros since 2003. CMSWire is the most respected source of CX industry news and research.
How fast is Cmswire growing?
Cmswire employee count has changed by -6% year over year.
What technologies does Cmswire use?
Cmswire uses 20 technologies across their website including Video, Fonts, CMS. Key technologies include Vimeo, Font Awesome, Google Fonts, Contentful, Framer.
Who are Cmswire's competitors?
Cmswire's main competitors include Box Media, Ryan Seacrest, Business Rockstars, Kuku Studios, Equities.com. These companies operate in similar markets and compete for the same customer base.

Export Data

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What are Cmswire's key pages?

Export cmswire.com Data

Download the complete tech stack, analytics, leads, and company data for cmswire.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About cmswire.com

Customer experience (CX) news and journalism. Serving 5 million CX & digital experience pros since 2003. CMSWire is the most respected source of CX industry news and research.

Company Overview

cmswire.com
Website
computers_electronics_and_technology
Industry
#311,174
Global Rank
149.6K
Monthly Visitors
20
Technologies
3+
Employees

cmswire.com Key Pages

Contact cmswire.com

Technology Stack

cmswire.com uses 20 technologies across their website including Vimeo, Font Awesome, Google Fonts, Contentful, Framer, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

CMS

Contentful, Framer, Webflow

Cloud & Hosting

Cloudflare

Marketing Automation

Marketo

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel

Traffic & Audience

149.6K
Monthly Visits
46%
Bounce Rate
1.6
Pages/Visit
0:25
Avg. Duration

cmswire.com receives approximately 149.6K monthly visitors and ranks #311,174 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:25 on the site.

The majority of cmswire.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cmswire.com?
Customer experience (CX) news and journalism. Serving 5 million CX & digital experience pros since 2003. CMSWire is the most respected source of CX industry news and research.
What technologies does cmswire.com use?
cmswire.com uses 20 technologies including Vimeo, Font Awesome, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact cmswire.com?
You can contact cmswire.com via email at [email protected] or through their contact page.
What are cmswire.com's social media accounts?
cmswire.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is cmswire.com?
cmswire.com receives approximately 149.6K monthly visitors and ranks #311,174 globally.

Related Searches

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This page provides publicly available information about cmswire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cmswire.com directly at https://cmswire.com.