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Coach.me: The $10M Habit Coaching Platform
How a 71-person team built a habit coaching empire with a 1.8-star rating
In a world obsessed with AI coaches and complex habit-tracking apps, Coach.me is doing something radical: they're betting on human accountability. With 71 employees and $10.5M in revenue, they've turned the messy, emotional work of behavior change into a scalable platform—but their 1.8-star Trustpilot rating suggests the magic isn't for everyone.
"Coach.me isn't selling software—they're selling the uncomfortable truth that behavior change requires another human being."
The Human-in-the-Loop Model
While competitors like Habitica gamify habits and Streaks automates tracking, Coach.me's core product is asynchronous human coaching. Their platform connects users with certified habit coaches for daily check-ins via text. The data reveals a fascinating split: 41% of traffic is direct—people typing 'coach.me' directly into their browser. This isn't a discovery play; it's a habit for users who've already bought in.
The Search Intent Goldmine
Coach.me's keyword strategy is revealing. They rank for 'productivity coach' (1,050 monthly searches) but also capture bizarrely specific queries like 'is masturbating without porn good' (350 searches) and 'how to make sure you wake up from alarm' (190 searches). This isn't random—it's a masterclass in capturing the raw, unfiltered moments when people seek help. They're not just targeting high-intent commercial keywords; they're meeting people where they are, in their most vulnerable search moments.
The platform's tech stack tells a story of pragmatic choices. jQuery, Bootstrap, and Tailwind CSS suggest a focus on functional UI over bleeding-edge tech. With 15 technologies detected, they're not chasing shiny objects—they're building a reliable platform that scales. The use of Priority Hints and Lazy Loading shows they care about performance, but this isn't a tech-first company. It's a service-first company wrapped in a web app.
- Direct traffic dominance (41%) signals strong brand loyalty and repeat usage
- Organic search (49%) reveals a sophisticated content strategy targeting long-tail, high-intent queries
- The 1.8-star Trustpilot rating from 15 reviews suggests quality control issues with coach matching or expectations
- Top country data is mysteriously 'undefined'—a red flag for international expansion or data quality
The Habit Coaching Paradox
Coach.me proves that in an age of automation, sometimes the most scalable product is still human connection.
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Coach.me – Coach.me mission is to harness the unique magic of habit coaching.
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Reviews (14)
£49 recurring payment scam
Thecoachme.com seems to have stolen its identity from a legitimate online coaching platform, which I had never heard of before and certainly never subscribed to. Suddenly I see £49 going out as a recurring debit card payment, I googled them and hence found there are numerous coms of the same name. This scam one is based in Cyprus according to my bank, have now reported them and have had to block my card and wait for a new one. Flippin nuisance and very dodgy. Beware!
Yet another thieving "company"
My son tried to download a game (free Nintendo games) and clicked on some dodgy link that took him to this company. They tried to take 24.99 from his account. Fortunately, he's only 15, so he didn't have the money. These would-be thieves didn't get away with it, and his card has now been cancelled.
Wish I could give zero stars
Wish I could give zero stars! AVOID THESE SCAM ARTISTS! Tried to take £49 from my account when I had never even heard of them. Ive reported it to the police and the fraud squad at the bank. Bank card cancelled so they won't get their stolen money. Utter pondlife scum.
utter scumbags taking 24.99 from my…
utter scumbags taking 24.99 from my account labelled as pending so I can't cancel
Attempted to take £49 from my bank…
Attempted to take £49 from my bank account don't understand how they managed to get my card details I never subscribed to them or even heard of them bank fraud team looking into them totally unbelievable
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coach.me uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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coach.me receives approximately 143.0K monthly visitors and ranks #276,984 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:35 on the site.
The majority of coach.me's traffic comes from undefined, undefined, .
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This page provides publicly available information about coach.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit coach.me directly at https://coach.me.