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The Unsung Giant of Evidence-Based Health
How a non-profit outperforms commercial giants in the $100M revenue league
While Silicon Valley chases AI hype, a quiet British non-profit is quietly saving lives with statistics. Cochrane.org isn't a startup—it's a global institution that turns clinical data into actionable truth, processing over 950,000 monthly visitors seeking evidence, not opinions.
"They don't sell software—they sell certainty. In a world drowning in medical misinformation, Cochrane is the lifeboat."
The Network Effect of Trust
Cochrane's 704 employees aren't building algorithms—they're coordinating 13,000+ global volunteers to synthesize healthcare evidence. This is the anti-tech model: human expertise over automation. The result? 64% of their traffic comes organically because clinicians, researchers, and policymakers literally can't do their jobs without them. That's not SEO—that's essential infrastructure.
The $100M Non-Profit Paradox
Here's the kicker: they generate $100.5M in revenue while remaining a non-profit. While commercial competitors like UpToDate charge hospitals thousands in subscriptions, Cochrane's core content is free. Their revenue model is a hybrid—funders, publishers, and partners pay for access and services, but the evidence remains open. It's a scale play that commercial players can't replicate without sacrificing their business model.
The tech stack reveals their priorities: PHP, Matomo analytics, and lightweight frameworks (Tailwind, Bootstrap) over flashy JavaScript. No AI chatbots, no viral features—just fast, accessible information for clinicians in 190+ countries. Their top keywords aren't branded—they're functional: 'revman' (review manager), 'cochrane handbook', 'risk of bias tool.' They own the workflow, not just the brand.
- Dominates medical research workflows with 64% organic traffic—clinicians are locked in
- Generates $100M+ revenue while keeping core content free—a sustainable anti-commercial model
- Built on volunteer expertise (13K+ reviewers) rather than AI—a moat that scales with trust, not data
The Ultimate Infrastructure Play
Cochrane proves that in high-stakes domains, trust scales better than technology. While startups chase disruption, this 30-year-old institution has become the indispensable backbone of evidence-based medicine—without ever needing to 'move fast and break things.'
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About cochrane.org
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Technology Stack
cochrane.org uses 12 technologies across their website including Font Awesome, PHP, Drupal, and more.
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PHP
CMS
Drupal
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Varnish
Analytics & Marketing
Matomo
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Traffic & Audience
cochrane.org receives approximately 952.8K monthly visitors and ranks #55,644 globally. The website has a bounce rate of 66% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:32 on the site.
The majority of cochrane.org's traffic comes from undefined, undefined, .
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