cochraninc.com
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Cochran: The $285M Powerhouse You've Never Heard Of
A deep dive into the B2B industrial giant dominating complex electrical projects
In a digital world obsessed with SaaS valuations and viral apps, Cochran Inc. quietly commands a $285.8M empire built on copper wire, steel conduit, and sheer technical complexity. This isn't a startup looking for an exit—it's a 704-person industrial force solving the hardest electrical problems in heavy industry.
"They don't need SEO tricks or viral marketing—when you need a $50M electrical system installed, you find them by reputation, not by search."
The Invisible Infrastructure Giant
Cochran operates in the heavy industrial and engineering sector, where projects aren't measured in user acquisition but in megawatts and compliance codes. With 704 employees generating $285.8M in revenue, that's roughly $406K per employee—exceptional efficiency for a labor-intensive industrial contractor. Their 49% direct traffic share reveals a business built on relationships and referrals, not programmatic marketing.
The Organic Growth Paradox
Here's the counterintuitive signal: Cochran gets 27% of its traffic from organic search, yet ranks #4,839,615 globally. This isn't a weakness—it's a strategic moat. They're not competing for generic keywords; they're capturing high-intent, niche queries. When someone searches 'cochran electric, inc.' (190 monthly volume) or 'cochan technologies' (180 monthly volume), they're already sold. The 'Adobe Seattle' and Microsoft Authenticator queries? Those are likely noise, but they reveal a surprisingly diverse audience visiting their site.
The leadership team tells a story of deep specialization. CEO LeeAnn Cochran steers the ship, while COO Mike Thomas and VP Jeff Holmes manage operations at scale. Adam Walsh, Chief Estimator, represents the precision engineering mindset that wins complex projects. This isn't a founder-led startup; it's a mature, operationally excellent organization.
- Bootstrap + Vite tech stack: Modern but pragmatic—no bloated legacy systems
- PWA implementation: Mobile-first for field engineers and project managers
- HSTS + Sentry: Security and reliability baked in, not bolted on
- Minimal tracking (GA/GTM/Clarity): They measure what matters, not everything
The B2B Industrial Playbook That Actually Works
Cochran proves that in heavy industry, expertise beats algorithms every time. Their $285M revenue isn't built on traffic—it's built on trust, complexity, and the kind of projects where failure isn't an option. For founders and investors, this is a masterclass in building an unsexy, unstoppable business.
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Cochran - Unmatched expertise for the most complex electrical & technology projects.
Cochran - Unmatched expertise for the most complex electrical & technology projects.
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About cochraninc.com
Cochran - Unmatched expertise for the most complex electrical & technology projects.
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Technology Stack
cochraninc.com uses 17 technologies across their website including Wistia, Vimeo, HSTS, Sentry, and more.
Video
Wistia, Vimeo
Security
HSTS
Error Tracking
Sentry
CMS
Strapi
Cloud & Hosting
Netlify
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Traffic & Audience
cochraninc.com receives approximately 3.4K monthly visitors and ranks #4,839,615 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:30 on the site.
The majority of cochraninc.com's traffic comes from .
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