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The 48-Person Powerhouse Challenging Field Sales Giants
How Codemi is quietly digitizing sales operations for Indonesia's biggest brands with just 48 employees.
While global SaaS giants chase enterprise accounts, a 48-person Indonesian startup is quietly transforming field sales for Unilever and Frisian Flag. Codemi isn't building a feature factory—it's solving one specific, painful problem: turning chaotic sales observations into actionable intelligence.
"Codemi proves that in enterprise B2B, narrow focus beats feature breadth every single time."
The Enterprise Paradox
Here's the counterintuitive part: Codemi's traffic is abysmal (482 monthly visits), yet they've secured enterprise logos like Unilever. This isn't a growth-stage startup chasing vanity metrics—it's a focused execution machine. The 31% direct traffic share reveals a secret: their customers aren't finding them via SEO; they're being referred by existing enterprise clients. This is classic enterprise sales velocity disguised as a SaaS product.
The Niche That Matters
Field sales observation is a $50B+ problem globally, but most solutions are either too generic (Salesforce) or too lightweight (Google Forms). Codemi occupies the sweet spot: digital checklists with scheduling and real-time reporting. For brands managing thousands of field reps, this isn't just convenience—it's compliance and visibility. The 48 employees suggest a lean, engineering-heavy team (likely 30+ developers) building specifically for the Indonesian market's unique distribution challenges.
- Zero organic keyword strategy (only 'codemi' ranks) = intentional enterprise focus
- Bootstrap tech stack (jQuery, Bootstrap) suggests speed over polish
- 48 employees with $2.8M revenue = ~$58K revenue per employee
- 100% Indonesia traffic concentration = deep local market understanding
The tech stack tells a story of pragmatism over perfection. jQuery and Bootstrap aren't trendy, but they work reliably across Indonesia's diverse device landscape. Lazy loading and HSTS show engineering discipline, while Google Analytics and Tag Manager suggest data-driven iteration. This isn't a startup chasing unicorn valuations—it's building sustainable, profitable software for a specific market.
The Real Lesson: Dominate Your Backyard First
Codemi's playbook: Solve one painful enterprise problem for local giants, grow revenue faster than headcount, and ignore the global SaaS hype cycle. In a world obsessed with scale, sometimes the most powerful strategy is depth over breadth.
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Codemi Tandem – Solusi Observasi Sales Lapangan Secara Real-Time & Objektif
Tingkatkan efektivitas observasi sales lapangan dengan Codemi Tandem. Digital checklist, penjadwalan fleksibel, hasil real-time. Dipercaya oleh Frisian Flag & Unilever.
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About codemi.co.id
Tingkatkan efektivitas observasi sales lapangan dengan Codemi Tandem. Digital checklist, penjadwalan fleksibel, hasil real-time. Dipercaya oleh Frisian Flag & Unilever.
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Technology Stack
codemi.co.id uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
codemi.co.id receives approximately 482 monthly visitors. The website has a bounce rate of 5% with visitors viewing an average of 12.4 pages per visit. Users spend an average of 8:25 on the site.
The majority of codemi.co.id's traffic comes from .
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