codence.com
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The FileMaker Whisperers of Custom Dev
A 19-person powerhouse generating $1.7M by solving niche business inefficiencies.
In a world obsessed with scaling to the moon, Codence plays a different game. They are a boutique consultancy that doesn't chase the latest JavaScript framework; instead, they master the legacy-but-ubiquitous FileMaker platform to build hyper-specific tools for mid-market businesses. This isn't about reinventing the wheel—it's about making a 30-year-old engine run like a Ferrari.
"Codence isn't selling code; they are selling operational sanity to businesses drowning in inefficiency."
The FileMaker Moat
While Silicon Valley chases AI hype, Codence dominates a specific technical niche. Their top organic keywords—'booking calendar javascript web filemaker' and 'filemaker demo that includes a global search field'—reveal a sophisticated audience looking for complex integrations within a legacy ecosystem. By positioning themselves as the experts in a platform that powers millions of business workflows, they avoid competing with the crowded dev agency market.
Efficiency Over Scale
With only 19 employees generating $1.7M in revenue, Codence achieves a revenue-per-employee ratio of roughly $89,000. While this isn't a hyper-scale SaaS metric, it indicates a sustainable, high-touch service model. Their traffic is dominated by direct visits (45%), suggesting strong word-of-mouth and repeat clients—a testament to solving sticky business problems rather than just shipping code.
The company’s leadership structure—led by Managing Director Aaron Gutleben and Marketing Director Danielle Borges—suggests a deliberate balance between technical delivery and strategic growth. Unlike many dev shops that rely entirely on inbound leads, Codence actively cultivates a brand across Twitter, YouTube, and LinkedIn, positioning themselves as thought leaders in the FileMaker space rather than just code mercenaries.
- Niche Dominance: They own the 'FileMaker + Web' integration conversation, turning a legacy platform into a competitive advantage.
- High-Value Clients: The 'inefficiencies' keyword (4,230 monthly volume) signals they attract clients ready to pay to fix broken processes.
- Sustainable Model: A lean team with a focused service offering minimizes bloat and maximizes project profitability.
The Quiet Giant of Custom Tooling
Codence proves that you don't need to be a unicorn to build a formidable, profitable business—you just need to be the absolute best at solving one specific problem.
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Codence: Custom Solutions for Your Business
Codence's expert developers craft ideal custom tools to uniquely solve your business problems. Learn more!
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About codence.com
Codence's expert developers craft ideal custom tools to uniquely solve your business problems. Learn more!
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codence.com uses 19 technologies across their website including Google Fonts, PHP, WordPress, and more.
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codence.com receives approximately 3.5K monthly visitors and ranks #4,927,707 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:12 on the site.
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